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Products
Powerful modeling and versatile presentation of your entire catalog.
Subscriptions
Sell recurring physical and virtual products alongside one-time offerings.
Discounts
Get the sale with coupons, BXGY promotions, and automatic discounts.
Wholesale
Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.
Content
Manage all your products content through the admin dashboard.

Users
Multi-store admin accounts and role-based permission controls.
Customers
Manage customer info, generate reports, and see buyer activity.
Orders
Edit orders anytime and get the right information for smooth fulfillment.
Fulfillment
Ship from multiple locations, track inventory, and split shipments.
Reporting
Monitor your store's performance to ensure you have visibility across the business.

Storefronts
Swell storefronts are fully customizable, allowing you to create just the right experience.
Checkouts
Use our hosted checkout, integrate with a partner, or build a custom flow.
Payments
Connect multiple gateways simultaneously, store cards, and split payments.
Internationalization
Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

Direct-to-consumer
Tell your story and give customers a unique shopping experience
Subscriptions
Sell personalized subscription bundles, memberships, and one-time items together
B2B/B2C
Support retail and wholesale customers from one catalog and dashboard
Marketplaces
Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

Spinn Coffee
A coffee revolution sparked by a connected machine and marketplace
Smashing magazine
Global tax and shipping for complex product bundles
Infinitas Learning
Delievering leading educational experiences in Europe

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Learn how our customers are making big changes.
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Latest blog posts

Nov 06, 2025
Build smarter workflows with App Functions
Oct 22, 2025
Storefronts V2 and the future of Swell Apps

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7 Best WooCommerce Alternatives for Cannabis Brands

Discover the 7 best WooCommerce alternatives for cannabis brands, with platforms offering native compliance, flexible payments, better SEO, and lower total cost of ownership.

Swell Team | Nov 18, 2025

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37 Headless Commerce Statistics: Market Growth, Performance, and ROI Data for 2025

Swell Team | Nov 18, 2025

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