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  • Merchandising

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  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

Documentation

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Resources

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    The latest industry news, updates and info.

  • Customer stories

    Learn how our customers are making big changes.

  • Become a partner

    For agencies creating innovative commerce experiences.

Latest blog posts

  • Nov 06, 2025

    Build smarter workflows with App Functions

  • Oct 22, 2025

    Storefronts V2 and the future of Swell Apps

  • Changelog

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35 Anti-Woke Ecommerce Platforms Statistics

35 data-driven statistics on anti-woke ecommerce platforms, values-aligned consumer behavior, boycotts, and the infrastructure powering politically conscious marketplaces.

Swell Team | Dec 24, 2025

30 High-Risk Payment Gateway Statistics Every Merchant Should Know in 2025

Swell Team | Dec 24, 2025

32 B2B Marketplace Trends Shaping Digital Wholesale Commerce in 2025

Swell Team | Dec 24, 2025

31 Multi-Currency Pricing Statistics That Prove Global Commerce Success

Swell Team | Dec 24, 2025

31 Automated Tax Calculation Statistics

Swell Team | Dec 24, 2025

32 Global Shipping Ecommerce Statistics

Swell Team | Dec 24, 2025

33 Physical Product Bundling Statistics Every Ecommerce Brand Needs in 2025

Swell Team | Dec 24, 2025

32 Digital Product Sales Statistics Shaping Ecommerce in 2025

Swell Team | Dec 24, 2025

35 Recurring Revenue Model Statistics That Show Why Subscription Commerce Is Dominating Ecommerce

Swell Team | Dec 23, 2025

32 Custom Data Model Statistics That Prove Why Flexible Commerce Architecture Wins

Swell Team | Dec 23, 2025

Migrating from Nacelle to Swell - A Complete Guide

Swell Team | Dec 22, 2025

Migrating from Medusa to Swell - A Complete Guide

Swell Team | Dec 22, 2025

Migrating from Spryker to Swell - A Complete Guide

Swell Team | Dec 22, 2025

Migrating from Fabric to Swell - A Complete Guide

Swell Team | Dec 22, 2025

5 Best Shopify Alternatives for Adult Product Brands

Swell Team | Dec 22, 2025

6 Best Shopify Alternatives for Vape Brands in 2025

Swell Team | Dec 22, 2025

5 Shopify Alternatives for Kratom Brands

Swell Team | Dec 22, 2025

6 Best Shopify Alternatives for CBD Brands

Swell Team | Dec 22, 2025

7 Best Shopify Alternatives for Cannabis Brands

Swell Team | Dec 22, 2025

Migrating from Shopware to Swell - A Complete Guide

Swell Team | Dec 18, 2025

12 Best Nacelle Alternatives

Swell Team | Dec 18, 2025

7 Best Medusa Alternatives

Swell Team | Dec 18, 2025

7 Best Spryker Alternatives in 2025

Swell Team | Dec 18, 2025

9 Fabric Alternatives for Sustainable Ecommerce Brands

Swell Team | Dec 18, 2025

7 Best Elastic Path Alternatives

Swell Team | Dec 18, 2025

6 Best Vendure Alternatives for Headless Commerce

Swell Team | Dec 18, 2025

7 Best Shopware Alternatives

Swell Team | Dec 18, 2025
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8 Best Salesforce Commerce Cloud Alternatives

Swell Team | Dec 18, 2025

Migrating from Elastic Path to Swell - A Complete Guide

Swell Team | Dec 17, 2025

Migrating from Vendure to Swell - A Complete Guide

Swell Team | Dec 17, 2025

32 Agency Scaling Ecommerce Statistics That Define 2025 Growth Strategies

Swell Team | Dec 17, 2025

32 POS System Integration Statistics That Define Modern Retail Success

Swell Team | Dec 17, 2025

31 Open Source Ecommerce Statistics: Market Share, Costs, and Platform Trends for 2025

Swell Team | Dec 17, 2025

28 Headless Commerce Trends: Statistics Reshaping Ecommerce in 2025

Swell Team | Dec 17, 2025

Migrating from Salesforce Commerce Cloud to Swell - A Complete Guide

Swell Team | Dec 17, 2025

Migrating from Adobe Commerce to Swell - A Complete Guide

Swell Team | Dec 03, 2025

Migrating from commercetools to Swell - A Complete Guide

Swell Team | Dec 03, 2025

Migrating from BigCommerce to Swell - A Complete Guide

Swell Team | Dec 03, 2025

Migrating from Shopify to Swell - A Complete Guide

Swell Team | Dec 03, 2025

6 Best Adobe Commerce Alternatives for 2026

Swell Team | Dec 02, 2025

7 Best commercetools Alternatives for 2026

Swell Team | Dec 02, 2025

6 Best BigCommerce Alternatives for 2026

Swell Team | Dec 02, 2025

6 Best Shopify Alternatives for 2026

Swell Team | Dec 02, 2025

35 App Fatigue in Ecommerce Statistics

Swell Team | Dec 02, 2025

16 WooCommerce Migration Statistics Every Ecommerce Business Should Know

Swell Team | Dec 02, 2025

30 Shopify Alternatives Statistics: Why Merchants Are Seeking More Freedom and Flexibility

Swell Team | Dec 02, 2025

32 Coffee Roaster Ecommerce Statistics That Define the Digital Brewing Revolution

Swell Team | Dec 02, 2025

34 Kratom Ecommerce Statistics: Market Growth, Consumer Behavior, and Digital Commerce Infrastructure

Swell Team | Nov 21, 2025

37 Cannabis Ecommerce Statistics That Reveal Platform Infrastructure Needs

Swell Team | Nov 21, 2025

40 High-Risk Industry Ecommerce Statistics That Define Payment Processing Success in 2025

Swell Team | Nov 21, 2025

43 B2B Wholesale Ecommerce Statistics Transforming Digital Commerce in 2025

Swell Team | Nov 21, 2025

38 Marketplace Platform Statistics Revealing Multi-Vendor Ecommerce Growth and Performance Benchmarks

Swell Team | Nov 21, 2025

40 Subscription Commerce Statistics Proving the Power of Recurring Revenue Models

Swell Team | Nov 21, 2025

35 Custom Checkout Statistics That Define Ecommerce Conversion Success in 2025

Swell Team | Nov 21, 2025

7 Best WooCommerce Alternatives for Cannabis Brands

Swell Team | Nov 18, 2025

37 Headless Commerce Statistics: Market Growth, Performance, and ROI Data for 2025

Swell Team | Nov 18, 2025

Next-level commerce for everyone.

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