BigCommerce Pricing in 2026: How Much Does BigCommerce Really Cost?

BigCommerce pricing is a tiered subscription model with four plans ranging from $29 to $399+ per month. The Standard plan costs $39/mo ($29/mo annually), Plus costs $105/mo ($79/mo annually), Pro costs $399/mo ($299/mo annually), and Enterprise requires a custom quote with pricing tailored to each merchant's needs.

But the sticker price only tells part of the story. Payment processing fees through Stripe or PayPal, premium Stencil themes, BigCommerce App Marketplace subscriptions, and revenue-based forced upgrades can significantly increase your real BigCommerce cost beyond the base subscription.

This guide breaks down every layer of BigCommerce pricing so you know exactly what you will pay at each stage of growth, where the hidden costs live, and when the platform stops making financial sense for your business.

Key Takeaways

• BigCommerce plans range from $29/mo to custom Enterprise pricing. Standard, Plus, Pro, and Enterprise tiers scale with your revenue, with annual billing saving roughly 25% on each plan.
• No platform transaction fees on any plan. Unlike some competitors, BigCommerce does not charge its own transaction fee. You only pay your payment processor's standard credit card rates.
• Revenue thresholds trigger forced upgrades. Cross $50K in trailing 12-month sales on Standard, and BigCommerce automatically moves you to Plus. Exceed $180K, and you move to Pro. This can catch growing businesses off guard.
• Hidden costs can add meaningfully to your monthly bill. Between paid apps, premium themes, and potential custom development work, the real cost of running a BigCommerce store is often a significant multiple of the base subscription price. (Exact totals depend on your app stack, transaction volume, and development needs.)
• Enterprise pricing is opaque. BigCommerce does not publicly disclose Enterprise starting prices. One BigCommerce Enterprise page states the base cost is similar to Pro, with custom pricing based on projected sales volume and desired integrations.

BigCommerce Pricing Plan Breakdown

BigCommerce offers four pricing tiers. Each includes unlimited products, unlimited file storage, unlimited bandwidth, and unlimited staff accounts. The primary differences between plans come down to marketing features, API access, and annual revenue limits.

Standard Plan — $39/mo ($29/mo Annually)

The Standard plan is BigCommerce's entry-level tier, designed for new and small ecommerce businesses generating up to $50,000 in annual online sales.

What you get:

• Unlimited products, file storage, bandwidth, and staff accounts
• Multi-channel selling (Facebook, Instagram, Amazon, eBay). Note: BigCommerce's native Ads and Listings on Google integration was discontinued as of March 2, 2026; BigCommerce now recommends Feedonomics Surface for Google Shopping connectivity.
• Coupon codes, discounts, and gift cards
• Real-time shipping quotes from major carriers
• Free SSL certificate
• Up to 3 storefronts (additional storefronts available for a per-storefront fee)
• Blog built into the platform
• Professional reporting tools
• Multi-currency support

What you do not get:

• Abandoned cart recovery (a deal-breaker for many merchants)
• Customer segmentation and groups
• Stored credit cards for returning customers
• Persistent cart across devices

Who it fits: Solo founders and small businesses testing ecommerce with a product catalog under a few hundred SKUs and monthly revenue below $4,100. The lack of native abandoned cart recovery is a significant limitation, though third-party tools like Klaviyo and Omnisend can independently trigger abandoned cart and product abandonment automation workflows on BigCommerce regardless of plan tier.

Annual revenue cap: $50,000. Once your trailing 12-month revenue crosses this threshold, BigCommerce automatically upgrades you to the Plus plan and begins billing at the higher rate. (Note: BigCommerce's support documentation states that trailing-12-month sales figures are updated on the first day of each month.)

Plus Plan — $105/mo ($79/mo Annually)

The Plus plan adds the marketing automation features that most growing businesses consider essential. The native abandoned cart saver alone can pay for the upgrade.

Everything in Standard, plus:

• Abandoned cart saver (automated recovery emails)
• Customer segmentation and customer groups
• Stored credit cards for returning customers
• Persistent cart (customers see their cart across devices)
• Up to 5 storefronts

Who it fits: Growing ecommerce businesses doing $50K–$180K annually who want BigCommerce's native abandoned cart recovery and customer segmentation. If you are converting above a few hundred orders per month, the customer management features become important for repeat business.

Annual revenue cap: $180,000. Revenue beyond this triggers an automatic upgrade to Pro.

Pro Plan — $399/mo ($299/mo Annually)

The Pro plan is BigCommerce's most popular tier and is positioned for established businesses that need advanced product filtering, custom facets, and the ability to handle higher order volumes without hitting revenue caps as quickly.

Everything in Plus, plus:

• Google Customer Reviews integration
• Advanced product filtering and custom facets
• Custom SSL certificate support
• Up to 8 storefronts

Who it fits: Businesses doing $180K–$400K annually, particularly those with large catalogs that benefit from faceted search.

Annual revenue cap: $400,000. Here is where it gets expensive. If your sales exceed $400K, BigCommerce charges an additional $150 per month for every extra $200,000 in annual revenue, up to $1 million. That means a store doing $800K annually on the Pro plan pays an extra $300 per month ($150 x 2), bringing the total to $599 per month when billed annually.

Overage fee structure (Pro plan):

BigCommerce positions Enterprise as "Best for $1M+ online revenue," though the exact threshold at which a move to Enterprise becomes mandatory is not clearly documented in current public materials.

Enterprise Plan — Custom Pricing

Enterprise is BigCommerce's top tier, designed for high-volume merchants and B2B operations. Pricing is entirely custom, negotiated based on your GMV (Gross Merchandise Volume), number of storefronts, inventory locations, and required feature set.

Everything in Pro, plus:

• Unlimited API calls (Standard and Plus are limited to 20,000/hour; Pro to 60,000/hour)
• Price lists (different pricing for different customer groups)
• Custom number of storefronts
• Advanced customer group pricing
• B2B Edition features (purchase orders, quote management, company accounts)
• Custom shipping and payment configurations

Note on support: BigCommerce's current FAQ states that Customer Success Managers and Priority Support are available to premium Enterprise customers, not automatically included with every Enterprise contract. If dedicated support is important to your business, confirm this during the sales process.

Typical Enterprise pricing:

BigCommerce does not publish Enterprise pricing publicly. One BigCommerce Enterprise page states that the base cost is similar to Pro, with custom pricing based on projected sales volume and desired integrations. Third-party analyses and merchant reports offer varying estimates, but these should be treated with caution since they may not reflect current contract terms.

How Enterprise pricing is calculated:

Enterprise quotes are customized based on several variables:

• Annual GMV (primary pricing driver)
• Number of storefronts needed
• Number of inventory locations
• B2B feature requirements
• Level of support and onboarding needed
• Contract length (typically 1–3 years, with discounts for longer terms)

To get an Enterprise quote, you need to contact BigCommerce's sales team directly and go through a discovery call.

BigCommerce Pricing: Transaction Fees and Payment Processing

One of BigCommerce's strongest selling points is that it charges zero platform transaction fees across all plans. This is a genuine advantage. You will never see BigCommerce adding a percentage on top of your payment processor's rate.

However, you still pay standard credit card processing fees through your chosen payment gateway.

BigCommerce Payments (by PayPal)

BigCommerce offers its own built-in payment solution called BigCommerce Payments by PayPal. Processing rates decrease as you upgrade to higher plans.

Important note on rates: BigCommerce's own public documentation currently shows conflicting rate information. The dedicated BigCommerce Payments page lists rates for eligible US merchants as follows:

However, the Essentials pricing page still references separate PayPal/Braintree language with rates beginning at 2.59% + $0.49. Because these official sources conflict, confirm your actual rates directly with BigCommerce before committing.

Third-Party Payment Processors

BigCommerce pricing includes no penalty for third-party gateways, and the platform integrates with more than 55 payment providers (BigCommerce support documentation separately references over 65 payment gateway integrations), including:

• Stripe: 2.9% + $0.30 per transaction (standard US rate)
• PayPal: Rates vary by product. Standard domestic credit/debit card payments are 2.99% + fixed fee; Advanced Credit and Debit Card Payments are 2.89% + $0.29 for USD transactions.
• Authorize.net: 2.9% + $0.30 plus a $25/mo gateway fee
• Square: 2.9% + $0.30 on some tiers and 3.3% + $0.30 on others for online transactions (check Square's current fee page for your specific tier)

Unlike some platforms, BigCommerce does not penalize you for using a third-party processor. There is no additional surcharge for choosing Stripe over BigCommerce Payments, which gives you freedom to shop for the best processing rates.

Processing Fee Impact at Scale

Processing cost estimates depend heavily on your average order value and transaction count, not just total revenue. For that reason, flat revenue-based comparisons can be misleading. As a general principle: at lower volumes and lower average order values, per-transaction fixed fees have a proportionally larger impact. At higher volumes (especially on Pro or Enterprise with lower percentage rates), BigCommerce Payments can become more competitive. Model your own costs using your actual transaction count and AOV before choosing a processor.

Hidden BigCommerce Pricing Costs: What You Are Not Told Upfront

The base subscription price is just the starting point. Here is where most merchants underestimate their total BigCommerce spend.

1. Premium Themes ($195–$450+ One-Time)

BigCommerce offers free themes, but they are limited in design options and functionality. Most businesses outgrow them quickly.

• Free themes: BigCommerce offers a library of free and premium themes, though the exact count of free themes is not specified in current official sources.
• Premium themes: Current examples in the BigCommerce Theme Marketplace range from approximately $195 to $450 as a one-time purchase.
• Custom theme development: $3,000–$15,000+ if you want something built from scratch

The Stencil framework that powers BigCommerce themes is more complex than many merchants expect. Making significant design changes often requires hiring a developer who specializes in BigCommerce's templating system, which narrows your talent pool and increases costs.

2. App Marketplace Costs ($75–$300+/mo)

BigCommerce's native feature set is broad, but most growing stores need 3–7 paid apps to fill functionality gaps. Common paid app categories and their typical monthly costs include:

A typical scaling business should budget $75–$300 per month for essential third-party apps. Some high-growth merchants report app stacks costing $500+ per month.

Each app is an independent subscription with its own billing cycle, pricing tiers, and potential price increases. This fragmented billing makes it harder to track your true BigCommerce pricing footprint.

3. Domain Registration ($2–$20/yr)

You can register a domain through BigCommerce or use an existing domain from a third-party registrar like Namecheap or Cloudflare Registrar. According to BigCommerce's own ecommerce cost guide, domains typically cost between $2 and $20 per year depending on the registrar and extension.

4. SSL Certificate (Free on All Plans)

BigCommerce includes a free SSL certificate on all plans, which is standard for modern ecommerce platforms. The Pro and Enterprise plans also support custom SSL certificates if needed.

5. Developer and Agency Costs ($3,000–$20,000+)

BigCommerce's Stencil framework is powerful but complex. Common development costs include:

• Theme customization: $1,000–$5,000 for moderate modifications
• Custom integrations: $2,000–$10,000 for connecting ERP, CRM, or custom systems
• Migration from another platform: $5,000–$20,000+ depending on catalog size and complexity
• Ongoing maintenance: $500–$2,000 per month for dedicated developer support

Merchants who reviewed BigCommerce on G2 and TrustRadius frequently noted that meaningful customization requires a developer, which is a hidden cost many do not anticipate when signing up.

Total Cost of Ownership at Different Revenue Levels

Below are illustrative estimates of what BigCommerce might cost when you factor in common expenses beyond the base subscription. These scenarios assume annual billing, BigCommerce Payments as the processor (using the rates from the dedicated BigCommerce Payments page: 2.89%/2.59%/2.39% + $0.30), a premium theme, and a moderate app stack.

Important: These are modeled scenarios, not guaranteed costs. Actual processing costs depend on your transaction count and average order value (AOV), not just total revenue. The estimates below assume a mid-range AOV for illustration. Your real numbers may differ significantly.

Startup Store ($0–$50K Annual Revenue)

Growing Business ($50K–$180K Annual Revenue)

Established Business ($180K–$400K Annual Revenue)

High-Volume Business ($400K–$1M Annual Revenue)

Enterprise ($1M+ Annual Revenue)

The takeaway: your actual BigCommerce costs are typically a significant multiple of the base subscription price once you factor in processing fees, apps, and development. The exact multiplier depends on your transaction volume, AOV, app requirements, and development needs.

Enterprise Pricing Deep Dive

BigCommerce Enterprise is the platform's most opaque tier, and it is worth examining closely if your business is approaching (or already past) $1 million in annual revenue.

How Enterprise Quotes Work

BigCommerce Enterprise operates on a negotiated contract model. There is no self-serve signup. Instead, you go through a structured sales process:

1. Initial discovery call — BigCommerce's sales team assesses your annual revenue, catalog size, number of storefronts, and technical requirements.
2. Solution design — Their team proposes a configuration that maps to your business needs, including multi-storefront setup, B2B features, and integration requirements.
3. Custom quote — Pricing is presented based on your GMV, contract length, and feature scope.
4. Contract negotiation — Most Enterprise contracts are 1–3 years, with longer terms typically securing better rates.

What Drives Enterprise Costs Up

Several factors can significantly increase your Enterprise quote:

• Multi-storefront: Each additional storefront adds to your monthly cost. Running many stores from a single backend can push monthly fees up considerably.
• B2B features: The B2B Edition (purchase orders, quote management, company accounts, buyer roles) adds a premium over standard Enterprise pricing.
• Custom integrations: While BigCommerce provides APIs, complex ERP or OMS integrations may require professional services that BigCommerce quotes separately.
• Higher GMV: Revenue remains the primary pricing variable. Businesses at significantly higher GMV levels can expect substantially higher quotes.

Enterprise vs. Pro: When Does It Make Sense?

The math changes at different revenue levels:

• At $400K–$600K: Pro is still more cost-effective, even with overage fees. Pro at $449/mo (with one overage tier) vs. an Enterprise contract.
• At $600K–$900K: It becomes a closer call. Pro with $300–$450/mo in overage fees ($599–$749 total) vs. Enterprise with additional features and potentially enhanced support.
• At $1M+: BigCommerce positions Enterprise as the appropriate tier for this revenue level, and the additional features (unlimited API calls, multi-storefront flexibility) typically justify the cost.

At higher Pro overage levels, the gap between Pro-with-overages and an Enterprise contract narrows to the point where the additional Enterprise features may justify the switch. The exact inflection point varies by merchant and should be evaluated against your specific feature needs, not just price.

When to Upgrade Between Plans

Timing your upgrade correctly can save you money. Here is a practical framework:

Standard to Plus: The Abandoned Cart Decision

Upgrade when:

• Your trailing 12-month revenue approaches $50K (forced upgrade anyway)
• You want BigCommerce's native abandoned cart saver (note: third-party tools like Klaviyo and Omnisend offer their own abandoned-cart automations on any BigCommerce plan)
• You need customer segmentation for targeted marketing

The math: if your store generates significant abandoned carts and your average order value justifies it, native cart recovery can quickly offset the $50 monthly price difference. Industry benchmarks for cart recovery rates vary widely, so model this against your own data rather than relying on generic estimates.

Plus to Pro: The Volume Calculation

Upgrade when:

• Revenue approaches $180K annually (forced upgrade)
• You need advanced product filtering for a large catalog (500+ SKUs)
• Google Customer Reviews integration is important to your conversion strategy

The math: The jump from $79/mo to $299/mo ($220/mo difference or $2,640/yr) needs to be justified by either revenue threshold compliance or features that drive incremental revenue.

Pro to Enterprise: The Strategic Decision

Upgrade when:

• Revenue significantly exceeds $400K and overage fees are substantial
• Pro overage fees approach $450+/mo (makes Enterprise relatively competitive)
• You need more storefronts than Pro's limit of 8
• API rate limits are restricting your integration architecture (Pro caps at 60,000/hour)
• You require price lists for customer-group-specific pricing
• You need dedicated support and account management (available to premium Enterprise customers)

Signs You May Have Outgrown BigCommerce

Not every business is a fit for BigCommerce long-term. Here are signals that the platform may no longer serve your needs efficiently:

Your App Stack Costs More Than Your Plan

When you are paying $300+ per month in third-party apps on top of your BigCommerce subscription, it is worth evaluating whether a platform with native functionality for subscriptions, B2B features, or advanced product customization would reduce your total cost of ownership.

Revenue Thresholds Are Driving Your Costs, Not Features

If you are upgrading plans solely because BigCommerce's revenue caps force you to, not because you need the features of the higher tier, you are paying for capabilities you do not use. This is a structural pricing issue that does not improve as you scale.

The Stencil Framework Limits Your Frontend

BigCommerce's Stencil theme engine is capable but rigid compared to modern headless architectures. If your team wants to build custom storefronts using React, Next.js, or other modern frameworks, and you find BigCommerce's headless options limiting or expensive to implement, the platform may be constraining your growth.

Channel Integration Gaps

BigCommerce's native channel integrations are in flux. As of March 2, 2026, BigCommerce's native Meta Integrations and Ads and Listings on Google are no longer available, with Feedonomics recommended as a replacement. If your growth strategy depends on seamless multi-channel selling, evaluate whether BigCommerce's current channel ecosystem meets your needs or whether third-party connectors add unacceptable cost and complexity.

Your B2B and Subscription Needs Are Growing

BigCommerce's B2B Edition is a paid add-on at the Enterprise level, and subscription management requires third-party apps. If your business model is evolving toward subscriptions, wholesale, or hybrid B2C/B2B, a platform with native subscription and B2B support built into the core product can simplify your stack and reduce costs.

API Rate Limits Are Bottlenecking Your Operations

On Standard and Plus plans, BigCommerce imposes API rate limits of 20,000 calls/hour, and 60,000/hour on Pro. If your operations team is hitting rate limits during peak periods, it is a sign your technical infrastructure has outgrown the platform's constraints.

How to Reduce Your BigCommerce Pricing Bill

If BigCommerce is the right fit but costs are creeping up, here are proven strategies to keep spending in check.

1. Always Choose Annual Billing

Annual billing saves roughly 25% on every plan:

The Pro plan annual discount alone saves $1,200 per year. Unless you are uncertain about staying on BigCommerce, annual billing is a straightforward win.

2. Audit Your App Stack Quarterly

Many merchants accumulate apps they no longer actively use or that duplicate functionality. Set a quarterly reminder to:

• Review each app's actual usage and ROI
• Check if BigCommerce has added native features that replace an app
• Look for apps that consolidate multiple functions (an all-in-one marketing suite vs. separate email, reviews, and loyalty apps)

Cutting 2–3 unnecessary apps can save $50–$150 per month.

3. Negotiate Payment Processing Rates

If you are processing $500K+ annually, you have leverage to negotiate better rates with payment processors. Contact Stripe, PayPal, or your preferred processor directly and ask for volume-based pricing. A 0.2% rate reduction on $500K in annual revenue saves $1,000 per year.

4. Use Free Themes Strategically

BigCommerce's free themes have improved significantly. If your current premium theme is not delivering measurable conversion improvements, consider testing a free theme with strategic customizations. The Cornerstone theme (free) is highly customizable and serves as the foundation for many BigCommerce themes.

5. Negotiate Enterprise Contracts

If you are on or moving to Enterprise:

• Request multi-year pricing for maximum discounts
• Ask about bundled services (onboarding, migration, training) included in the contract
• Negotiate GMV tiers so your price does not spike with seasonal revenue peaks
• Request pricing based on trailing 12-month average rather than peak month

6. Optimize for Revenue Thresholds

If you are close to a revenue threshold but not quite there, consider whether running a major promotion in December (which might push you over the annual limit) is worth the forced upgrade. Sometimes it makes financial sense to hold a promotion until January to reset the trailing 12-month counter.

7. Consolidate Third-Party Tools

Before adding another app, check if your existing tools can handle the use case. Many email platforms (Klaviyo, Omnisend) now include reviews, SMS, and basic loyalty features that eliminate the need for separate apps.

Final Verdict

BigCommerce is a solid mid-market ecommerce platform with competitive base pricing and the significant advantage of zero transaction fees. For businesses doing under $400K annually who need a reliable, feature-rich hosted platform, BigCommerce delivers genuine value.

Where it gets complicated is at scale. Revenue-based forced upgrades, a growing app stack, Stencil framework development costs, evolving channel integrations, and opaque Enterprise pricing can make BigCommerce increasingly expensive as your business grows. The total cost of ownership at $500K–$1M+ often surprises merchants who signed up for the $29/mo Standard plan.

The businesses that thrive on BigCommerce are those with straightforward catalog-driven ecommerce, moderate customization needs, and revenue that fits neatly within a plan tier. The businesses that struggle are those with complex product models, subscription requirements, or rapid growth that keeps triggering forced upgrades.

If you are evaluating your options because BigCommerce's limitations or costs are becoming a friction point, Swell offers an API-first architecture with native subscriptions, unlimited product variants, and multi-currency built into the core platform, without revenue-based forced upgrades. Merchants migrating from BigCommerce can explore Swell's BigCommerce alternative page or read the migration guide for a step-by-step walkthrough.

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Frequently Asked Questions

How much does BigCommerce cost per month?

BigCommerce costs $39 per month for the Standard plan, $105 per month for Plus, and $399 per month for Pro when billed monthly. Annual billing reduces these to $29, $79, and $299 per month respectively. Enterprise pricing requires a custom quote; BigCommerce states the base cost is similar to Pro, with final pricing tailored to each merchant's projected sales volume and desired integrations.

Does BigCommerce charge transaction fees?

No. BigCommerce does not charge its own transaction fees on any plan. You only pay the standard credit card processing fees from your chosen payment gateway. Through BigCommerce Payments by PayPal, current published rates for eligible US merchants are 2.89% + $0.30 (Standard), 2.59% + $0.30 (Plus), and 2.39% + $0.30 (Pro), though note that BigCommerce's own public documentation shows conflicting rate information across different pages.

What happens when I exceed BigCommerce's revenue threshold?

BigCommerce automatically upgrades your account to the next plan tier when your trailing 12-month sales exceed the threshold for your current plan. Standard is capped at $50K, Plus at $180K, and Pro at $400K (with overage fees up to $1M). Trailing-12-month sales figures are updated on the first day of each month.

Is BigCommerce more expensive than Shopify?

The comparison depends on your revenue level and feature needs. BigCommerce's base pricing is competitive with Shopify, and BigCommerce has the advantage of zero transaction fees when using third-party payment processors. Shopify currently charges 2% on third-party gateways for Basic, 1% for Grow, and 0.6% for Advanced (these fees are waived when using Shopify Payments). However, BigCommerce's revenue-based forced upgrades can make it more expensive for fast-growing businesses that do not need the features of higher tiers.

How much does BigCommerce Enterprise cost?

BigCommerce Enterprise pricing is custom and not publicly listed. BigCommerce's Enterprise page states the base cost is similar to Pro, with pricing tailored based on projected sales volume and desired integrations. Final pricing depends on GMV, number of storefronts, and feature requirements. Contact BigCommerce's sales team for a quote specific to your business.

Are there free alternatives to BigCommerce?

WooCommerce (open-source, self-hosted) is technically free to use but requires hosting, security, and maintenance costs that can exceed BigCommerce's monthly fee. BigCommerce itself does not offer a free plan, though it provides a 15-day free trial to test the platform. Among major hosted ecommerce platforms, free production-store tiers are generally not available: Shopify, Squarespace, and BigCommerce require paid plans, and while Wix lets you build a site for free, selling online requires a paid plan.

What are the biggest hidden costs with BigCommerce?

The most impactful hidden costs are: (1) third-party app subscriptions that typically add $75–$300+/mo to your bill, (2) premium theme purchases at $195–$450+, (3) custom development costs due to the Stencil framework's complexity ($3,000–$20,000+), and (4) forced plan upgrades when you hit revenue thresholds, which can increase your subscription cost with no additional benefit to your business if you do not need the higher tier's features.

Can I downgrade my BigCommerce plan?

You can downgrade your BigCommerce plan, but only if your trailing 12-month revenue falls below the threshold of the plan you want to downgrade to. For example, you cannot downgrade from Plus to Standard if your revenue exceeds $50K annually. BigCommerce enforces revenue thresholds strictly, so downgrades are only available when your business revenue qualifies for the lower tier.

How does BigCommerce pricing compare for high-volume stores?

For stores doing $500K–$1M+ annually, BigCommerce Pro becomes increasingly expensive due to the $150/month overage fee for every additional $200K in annual sales above $400K. At $1M, the Pro plan with overages costs approximately $749/mo before you factor in processing fees, apps, and development. Enterprise pricing at this level is custom, but includes benefits like unlimited API calls and flexible multi-storefront configuration. Contact BigCommerce sales for a quote.

Does BigCommerce offer discounts for nonprofits or startups?

BigCommerce does not publicly advertise nonprofit or startup discounts. However, contacting their sales team directly may yield negotiated rates, especially if you commit to annual billing or a multi-year contract. Some BigCommerce agency partners also offer bundled pricing that can reduce your overall costs.