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  • Merchandising

  • Operations

  • Building

  • Integrations

  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

Documentation

  • Quickstart

  • Backend API reference

  • Frontend API reference

  • Guides

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  • Storefronts

Community

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Resources

  • Help Center

    The latest industry news, updates and info.

  • Customer stories

    Learn how our customers are making big changes.

  • Become a partner

    For agencies creating innovative commerce experiences.

Latest blog posts

  • deep-dive-app-functions
    Nov 06, 2025

    Build smarter workflows with App Functions

  • storefronts-v2-and-the-future-of-swell-apps
    Oct 22, 2025

    Storefronts V2 and the future of Swell Apps

  • Changelog

  • API Status

  • Contact us

  • Swell Merch

Become a Swell partner

Win new clients, sell your apps, and get found by merchants already building on Swell.

Explore partnersRegister now
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Partner benefits

Things are better when we work together

Revenue share

Revenue share

Coming soon

Receive up to 20% of SaaS subscription fees for active clients you onboard to Swell.

Paid apps

Paid apps

Set your own price for the apps you publish on Swell and get paid for every sale.

Lead generation

Lead generation

Our business development team matches merchants with your agency's capabilities.

Co-marketing

Co-marketing

Work with our content team on co-branded landing pages, case studies, and announcements.

Directory listing

Directory listing

A dedicated page in our partner directory, where merchants can discover your services.

Developer support

Developer support

Our solutions engineers help you follow best practices for our APIs and data modelling.

Revenue share

Revenue share

Coming soon

Receive up to 20% of SaaS subscription fees for active clients you onboard to Swell.

Paid apps

Paid apps

Set your own price for the apps you publish on Swell and get paid for every sale.

Lead generation

Lead generation

Our business development team matches merchants with your agency's capabilities.

Co-marketing

Co-marketing

Work with our content team on co-branded landing pages, case studies, and announcements.

Directory listing

Directory listing

A dedicated page in our partner directory, where merchants can discover your services.

Developer support

Developer support

Our solutions engineers help you follow best practices for our APIs and data modelling.

Get listed in our directory

Just three simple steps

01

Register

Sign up free as a Partner and access Swell's developer tools to start building your apps.

02

Set up your profile

Fill in your profile inside your dashboard with all your company information and submit it to our team.

03

Get listed

Your page in our partner directory. Feature your apps and let people find and contact you.

Partner directory

Your profile in our directory

Agency partner directory
Partner profile page
Agency partner directory
Partner profile page
Become a partner

Partner testimonials

What our partners say

On a recent build, we were able to extend Swell to handle complex inventory validation rules for a travel-based experience-based site. On other platforms, this may have been impossible.

— Mac King, Managing Director

Half Helix

We decided to use Swell because of the flexibility we have to build on top of it as well as all the functionality it provides out of the box which we don't have to care about.

— Julian Vaupel, Product Owner

Inside Labs

Every client has their own specific needs. Swell makes it possible to readily solve any of our clients problems.

— DJ Patel, Managing Director

Monogram

Partner stories

See how innovative brands are using Swell to grow

YYT

Built In Good Company's meal delivery store on Swell, managing multiple orders from one place.

Read full article →
Ultrō

Moved Lomi.cafe from Shopify and Sage ERP to Swell, with B2B and B2C on one system.

Read full article →
Monogram

Jamstack storefronts built on Swell, with fewer third-party tools.

Read full article →

FAQs

Apply through our partner application and our team will review your submission and get in touch with next steps.

Yes. Set your own price for the apps you publish on Swell and get paid for every sale.

As a Swell Partner, you receive a share of the SaaS subscription fees for clients you bring to Swell's platform. Revenue share terms are defined as part of your partner agreement. Payouts are collected only when money moves.

Register as a partner, then fill in your company profile from your partner dashboard and submit it to our team. Once we've reviewed it, your page goes live in the directory, where merchants can find you and see the apps you've published.

Become a Swell partner

Great perks are complemented by powerful features that make Swell an ideal choice for agencies and developers specialising in high-end ecommerce builds.

Explore partnersRegister now

Next-level commerce for everyone.

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