Spinn runs the world's largest coffee shop on Swell
Soon The Sun sells unique fashion with Swell
Smilo sells unique baby care products with Swell
Modern, user-friendly dashboard
Manage your orders, products, discounts, and content in one super-fast interface. Try it out
Complete creative freedom
Our flexible API lets you create a unique shopping experience (yes, including the checkout).
Headless ecommerce API
Swell is a truly API-first platform with rich server-side and client-side APIs, custom data models and reliable webhooks, enabling developers to create unique and tightly integrated solutions.
Read the docsIntegrated content
Help your team manage content better with integrated custom fields in product and category pages in the admin dashboard.
See what's possibleNative subscriptions
Make it easier to buy subscriptions that can be added to a cart with standard items, or create dedicated subscription flows that increase sales.
View subscription docsFlexible billing
Reduce friction at checkout by enabling customers to re-use saved credit cards, powered by Stripe or other payment gateways.
Above and beyond the basics
Swell comes with powerful marketing and merchandising features out of the box, allowing you to go beyond the basics to drive growth through bespoke customer experience.
Unlimited product variants
Model product options exactly how you want with automatic variant generation
Custom attributes
Add additional product details for customers or staff members, with visibility control
Flexible categories
Create categories and sub-categories to better represent products hierarchy
Promotions
Store-wide discounts with flexible rules that apply without a coupon across multiple dimensions
Bundling
Sell products as a bundle of several other products, and keep track of inventory piece by piece
Advanced cart recovery
Create a series of abandoned cart notifications to increase conversions
