• SpinnSpinn runs the world's largest coffee shop on Swell
  • Soon the sunSoon The Sun sells unique fashion with Swell
  • SmilobabySmilo sells unique baby care products with Swell

Modern, user-friendly dashboard

Manage your orders, products, discounts, and content in one super-fast interface. Try it out

Swell dashboard

Complete creative freedom

Our flexible API lets you create a unique shopping experience (yes, including the checkout).

Headless ecommerce API

Swell is a truly API-first platform with rich server-side and client-side APIs, custom data models and reliable webhooks, enabling developers to create unique and tightly integrated solutions.

Read the docs

Integrated content

Help your team manage content better with integrated custom fields in product and category pages in the admin dashboard.

See what's possible

Native subscriptions

Make it easier to buy subscriptions that can be added to a cart with standard items, or create dedicated subscription flows that increase sales.

View subscription docs

Flexible billing

Reduce friction at checkout by enabling customers to re-use saved credit cards, powered by Stripe or other payment gateways.

Above and beyond the basics

Swell comes with powerful marketing and merchandising features out of the box, allowing you to go beyond the basics to drive growth through bespoke customer experience.

Unlimited product variants

Model product options exactly how you want with automatic variant generation

Custom attributes

Add additional product details for customers or staff members, with visibility control

Flexible categories

Create categories and sub-categories to better represent products hierarchy


Store-wide discounts with flexible rules that apply without a coupon across multiple dimensions


Sell products as a bundle of several other products, and keep track of inventory piece by piece

Advanced cart recovery

Create a series of abandoned cart notifications to increase conversions

Red Antler
Smilo Baby
Soon The Sun