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  • Merchandising

  • Operations

  • Building

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  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

Documentation

  • Quickstart

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Community

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Resources

  • Help Center

    The latest industry news, updates and info.

  • Customer stories

    Learn how our customers are making big changes.

  • Become a partner

    For agencies creating innovative commerce experiences.

  • Changelog

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  • Contact us

Our mission

We're making creative commerce easier for all

Swell is headless commerce infrastructure for innovative developers, agencies, and brands to build world-class buying experiences.

  • 01

    Data-centric

    You should control how your data and content is modeled, and it should be as accessible as easily as your own database.

  • 02

    Flexible

    Your ecommerce stack should be adaptable to new technologies, business models, and changing customer expectations.

  • 03

    Future-proof

    You should be able to go from validating a single product idea to reaching millions of customers globally without re-platforming.

Our investors

We’re backed by some of the most forward-looking firms in the consumer and B2B commerce space today.

VMG Catalyst logoHeadline logoBonfire logoWillow logoCommerce Ventures logo

Guillermo Rauch

Founder and CEO of Vercel

Jason Warner

Former CTO of GitHub

Finbarr Taylor

Co-Founder and CEO of Shogun

Brian Long

Co-Founder and CEO of Attentive

Andrew Jones

Co-Founder and CPO of Attentive

Romain Lapeyre

Co-Founder and CEO of Gorgias

Mark Lenhard

CEO of Zepz, formerly Magento and PayPal

Rich Lyons

Advisory Board Member of Threekit Visual Commerce

Blake Lyon

Partner and Chief Business Officer at Red Antler

Andreas Klinger

CTO of On Deck, former CTO of Product hunt

Taylor Clauson

Managing Partner at Abstraction Capital

Ryan Thompson

Co-Founder of TaxJar

Alex O'Byrne

Co-Founder and MD of We Make Websites

Brian Magida

VP Performance Marketing at Warby Parker

Aadil Mamujee

Former Head of Product at Automattic

Jason Spinell

Managing Director of Slack Fund

Michael Stoppelman

Former SVP of Engineering at Yelp

Mark Daher

CEO and Managing Director of Daher Capital

Jason Finger

Chairman at Upper90

Dave Johnson

Director of Engineering at PhoneGap

Create the future of commerce with us

Does your agency need a flexible platform that can adapt to changing client requirements?

Become a partner

Next-level commerce for everyone.

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