We're making creative commerce easier for all
Swell is headless commerce infrastructure for innovative developers, agencies, and brands to build world-class buying experiences.
- 01
Data-centric
You should control how your data and content is modeled, and it should be as accessible as easily as your own database.
- 02
Flexible
Your ecommerce stack should be adaptable to new technologies, business models, and changing customer expectations.
- 03
Future-proof
You should be able to go from validating a single product idea to reaching millions of customers globally without re-platforming.
Our investors
We’re backed by some of the most forward-looking firms in the consumer and B2B commerce space today.

Guillermo Rauch
Founder and CEO of Vercel
Jason Warner
Former CTO of GitHub
Finbarr Taylor
Co-Founder and CEO of Shogun
Brian Long
Co-Founder and CEO of Attentive
Andrew Jones
Co-Founder and CPO of Attentive
Romain Lapeyre
Co-Founder and CEO of Gorgias
Mark Lenhard
CEO of Zepz, formerly Magento and PayPal
Rich Lyons
Advisory Board Member of Threekit Visual Commerce
Blake Lyon
Partner and Chief Business Officer at Red Antler
Andreas Klinger
CTO of On Deck, former CTO of Product hunt
Taylor Clauson
Managing Partner at Abstraction Capital
Ryan Thompson
Co-Founder of TaxJar
Alex O'Byrne
Co-Founder and MD of We Make Websites
Brian Magida
VP Performance Marketing at Warby Parker
Aadil Mamujee
Former Head of Product at Automattic
Jason Spinell
Managing Director of Slack Fund
Michael Stoppelman
Former SVP of Engineering at Yelp
Mark Daher
CEO and Managing Director of Daher Capital
Jason Finger
Chairman at Upper90
Dave Johnson
Director of Engineering at PhoneGapCreate the future of commerce with us
Does your agency need a flexible platform that can adapt to changing client requirements?
Become a partner
Are you up for solving complex problems and ready to do the best work of your career?
Join the team