Our mission

We're making creative commerce easier for everyone.

Swell is headless commerce infrastructure for innovative developers, agencies, and brands to build world-class buying experiences.

  • 01

    Data-centric

    You should control how your data and content is modeled, and it should be as accessible as easily as your own database.

  • 02

    Flexible

    Your ecommerce stack should be adaptable to new technologies, business models, and changing customer expectations.

  • 03

    Future-proof

    You should be able to go from validating a single product idea to reaching millions of customers globally without re-platforming.

Our investors

We’re backed by some of the most forward-looking firms in the consumer and B2B commerce space today.

VMG Catalyst logoHeadline logoBonfire logoWillow logoCommerce Ventures logo

Guillermo Rauch

Founder and CEO of Vercel

Jason Warner

Former CTO of GitHub

Finbarr Taylor

Co-Founder and CEO of Shogun

Brian Long

Co-Founder and CEO of Attentive

Andrew Jones

Co-Founder and CPO of Attentive

Romain Lapeyre

Co-Founder and CEO of Gorgias

Mark Lenhard

CEO of Zepz, formerly Magento and PayPal

Rich Lyons

Advisory Board Member of Threekit Visual Commerce

Blake Lyon

Partner and Chief Business Officer at Red Antler

Andreas Klinger

CTO of On Deck, former CTO of Product hunt

Taylor Clauson

Managing Partner at Abstraction Capital

Ryan Thompson

Co-Founder of TaxJar

Alex O'Byrne

Co-Founder and MD of We Make Websites

Brian Magida

VP Performance Marketing at Warby Parker

Aadil Mamujee

Former Head of Product at Automattic

Jason Spinell

Managing Director of Slack Fund

Michael Stoppelman

Former SVP of Engineering at Yelp

Mark Daher

CEO and Managing Director of Daher Capital

Jason Finger

Chairman at Upper90

Dave Johnson

Director of Engineering at PhoneGap

Create the future of commerce with us

Does your agency need a flexible platform that can adapt to changing client requirements?

Become a partner

Are you up for solving complex problems and ready to do the best work of your career?

Join the team