Our mission

We're making headless ecommerce accessible for everyone.

Swell gives developers, agencies, and merchants around the world the tools and infrastructure to sell on the internet the way they want. From new startups to large enterprises, our customizable backend enables the creation of innovative shopping experiences today, and is ready for what comes next.

Our values

How we work

Creating the best headless ecommerce platform needs not only bold product vision, but actionable values that guide our daily work and decision-making.

  • 01

    Sweat the details

    Details make up the big picture. They shape our product and how our users interact with it. We do our best to pay attention to the things others miss, and set the quality bar high.

  • 02

    Stay hungry

    Reenvisioning the ecommerce experience is an ambitious undertaking. We welcome the challenge, are not afraid to break conventions, and always support each other in the process.

  • 03

    Be flexible

    Solving complex problems takes collaboration and understanding others’ strengths. We keep an open mind as we strive for growth and continuous improvement on a company and personal level.

  • 04

    Think globally

    Our team is remote-first, and just like our customers, they come from many countries and cultures. We encourage information to flow freely and know the importance of getting outside our bubbles.

  • 05

    Show empathy

    Each team member comes with their own story and experiences. We appreciate differing points of view, assume positive intent, and see each interaction as a chance to learn and evolve our thinking.

  • 06

    Ask why

    Innovation happens when we unpack problems and question our assumptions. We are deep thinkers who take a first-principles approach to creating solutions.

Our team

Meet the people building the next generation of ecommerce.

Eric Ingram

CEO

Stefan Kendle

COO

John Washington

CFO

Mark Regal

Sales

Dave Loneragan

Design

Joshua Voydik

Partnerships

Steven Knobles

Support

Ana Estrela

Product

JP McNeal

Partnerships

Tim Azarcon

Product

Greg Hoskin

Engineering

Keith Kacin

Product

Kerrin Seymour

Sales

Alex Sagel

Sales

Rodrigo de Almeida

Engineering

Collier Kirkland

Product

Erika Khanna

Culture

Susanna Kovernyk

Quality

Susana Silvestre

Design

Jordan Fabiani

Sales

Aaron Lee

Design

Leandro

Community

Nico Bistolfi

Engineering

Ismael Pisano

Engineering

Gonzalo Rosso

Engineering

Amorim Abi Ferreira

Product
Timeline

Our journey

Mid 2021
The growing team now includes 26 people from Australia, Belarus, Brazil, Canada, Mexico, Portugal, Ukraine, USA, and Uruguay.
Late 2020
Swell comes out of stealth mode, launching on Product Hunt and securing a $3.3M seed round led by Bonfire Ventures.
Mid 2019
The fully-remote team grows with people covering sales, marketing, product, design, and customer support from across the world.
Early 2019
20+ industry-leading agencies join Swell's partner network to provide end-to-end solutions.
2018
Eric is joined by co-founders Mark, Dave, and Joshua to reach more businesses looking for a more flexible ecommerce backend.
2017
Swell is founded by Eric Ingram after building out a flexible schema and API for several innovative ecommerce ventures.