logo
  • Product
  • Solutions
  • Developers
  • Resources
  • Pricing
  • Log in
  • Create a store
  • Product

  • Pricing
  • Try for free
  • Log In
  • Merchandising

  • Operations

  • Building

  • Integrations

  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

Documentation

  • Quickstart

  • Backend API reference

  • Frontend API reference

  • Guides

  • Core concepts

  • Storefronts

Community

  • GitHub

  • Discussion forum

  • Changelog

  • API status

Resources

  • Help Center

    The latest industry news, updates and info.

  • Customer stories

    Learn how our customers are making big changes.

  • Become a partner

    For agencies creating innovative commerce experiences.

Latest blog posts

  • Nov 06, 2025

    Build smarter workflows with App Functions

  • Oct 22, 2025

    Storefronts V2 and the future of Swell Apps

  • Changelog

  • API Status

  • Contact us

Blog

Best Agentic Commerce Platforms

Explore the best agentic commerce platforms using autonomous AI agents to drive conversions, automate checkout, and power the future of eCommerce.

Swell Team | January 05, 2026

The way shoppers interact with online stores is shifting fundamentally. Agentic commerce—where autonomous AI agents plan, act, and complete purchases on behalf of customers—represents the next major evolution in eCommerce. With the agentic AI market projected to grow from $5 billion in 2024 to $200 billion by 2034, selecting the right platform determines whether your store captures this opportunity or falls behind.

Key Takeaways

  • Self-optimizing agents outperform static chatbots: Platforms like Envive deliver 3x average conversion lift through cooperative AI agents that learn and improve automatically, while basic chatbots offer diminishing returns without continuous manual tuning
  • Protocol standards matter for future-proofing: The Agentic Commerce Protocol (ACP) and Model Context Protocol (MCP) are emerging as industry standards—platforms supporting these protocols integrate more easily with ChatGPT, Stripe, and other commerce infrastructure
  • Brand safety separates enterprise-ready solutions from experiments: With AI handling customer-facing conversations, platforms offering dedicated models and compliance controls (like Envive's 99.9% safety score) prevent costly regulatory violations

The platforms below span infrastructure providers, sales specialists, customer service tools, and enterprise solutions. Whether you're a DTC brand seeking conversion optimization or an enterprise retailer building omnichannel agent experiences, this guide helps match the right agentic commerce platform to your specific business needs.

1. Envive - Self-Optimizing Revenue Engine for DTC Brands

Envive stands apart as the only platform purpose-built with cooperative AI agents that learn from each other through reinforcement signals. Rather than deploying isolated chatbots, Envive's ensemble of Sales, Search, and SEO agents work together to optimize the entire customer journey.

Key Features:

  • Multi-agent system where Sales, Search, and SEO agents share learning signals
  • ACP Data Enrichment for automated catalog optimization
  • Dedicated model per merchant ensuring brand-safe AI with 99.9% safety score
  • Personalized shopping journeys that build customer confidence
  • Seamless bundling integrated into sales recommendations

Best For: DTC brands prioritizing conversion rate and AOV growth through self-improving AI

Price: Custom enterprise pricing (contact for quote)

Why It Made The List: The platform's self-improving architecture delivers measurable results.

  • Visitors who engage with Envive's sales agent show 3x higher conversion rates.
  • For Supergoop!: 11.5% conversion increase and $5.35M in annualized incremental revenue.
  • Spanx: 100%+ conversion increase with $3.8M in annualized incremental revenue.

With a recent $15M Series A, Envive is positioned to lead the agentic commerce category.

2. Stripe Agentic Commerce Suite

Stripe co-developed the Agentic Commerce Protocol (ACP) with OpenAI, establishing itself as the infrastructure backbone for agent-powered transactions. Processing $1.4 trillion annually with over 700 agent startups already on the platform, Stripe provides the pipes that make agentic commerce work.

Key Features:

  • Hosted ACP endpoint for agent-to-business transactions
  • Shared Payment Tokens (SPTs) for secure agent payments
  • One-click integration with Shopify, BigCommerce, WooCommerce, Wix, Squarespace
  • Modular components—use what you need

Best For: Any eCommerce business needing protocol-standard payment infrastructure for AI agents

Price: Based on Stripe standard fees

Why It Made The List: Major brands including URBN (Anthropologie, Free People, Urban Outfitters), Etsy, Ashley Furniture, Coach, and Kate Spade have adopted the suite.

3. Salesforce Agentforce

For organizations invested in the Salesforce ecosystem, Agentforce extends agentic capabilities across sales, service, and marketing.

Key Features:

  • Autonomous agents with role-based capabilities (Sales, Service, Merchandising)
  • No-code Agent Builder with natural language configuration
  • Unified data from Commerce Cloud, Service Cloud, Marketing Cloud
  • Hybrid Reasoning Engine balancing predictable behavior with creativity

Best For: Large organizations needing agents across sales, service, and marketing within the Salesforce ecosystem

Price: $500 per 100k Credits; $2 per agent conversation; monthly add-ons available

Why It Made The List: For organizations already using Salesforce CRM, Agentforce provides seamless integration across the enterprise commerce stack—though implementation typically takes 24-52 weeks.

4. Pipe17

Pipe17 created the "Order Operations" category, offering the first MCP-enabled OMS—enabling AI assistants to access order data via natural language. This matters because legacy order management systems weren't built for agent interaction.

Key Features:

  • MCP server enables natural language order queries
  • Managed Connector Network eliminates integration maintenance
  • Real-time operations versus batch processing
  • 99% reduction in fulfillment errors

Best For: High-volume brands and 3PLs managing complex fulfillment networks

Price: Custom pricing

Why It Made The List: Pipe17 deploys in 2-12 weeks versus 6-24 months for traditional systems, delivering 85% lower costs compared to IBM Sterling or Manhattan Associates.

5. Zowie

Zowie's X2 engine, trained on 100 million+ interactions, achieves industry-leading automation. The platform's Decision Engine provides "deterministic" execution—meaning it completes actions with 100% accuracy rather than probabilistic guesswork.

Key Features:

  • 95%+ automation rate for customer inquiries
  • Three core technologies: X2 (response generation), Decision Engine (execution), Reasoning Engine (context)
  • Full workflow automation: returns, exchanges, refunds, tracking
  • Omnichannel: chat, email, phone, social media

Best For: Brands prioritizing customer support cost reduction with deterministic accuracy

Price: Custom (based on volume)

Why It Made The List: Proven ROI includes Monos cutting costs by 75% and Booksy saving $600K annually. For brands where support cost reduction is the priority, Zowie's deterministic approach prevents the hallucinations that plague generic AI solutions.

6. Gorgias

With 15,000+ eCommerce brands on the platform, Gorgias dominates Shopify-native customer service. The AI Agent resolves 60% of customer emails automatically while learning brand voice and policies.

Key Features:

  • Deep Shopify integration: edit orders, process returns, manage subscriptions in real-time
  • 100+ eCommerce platform integrations
  • Revenue generation through conversational selling
  • Learns and maintains brand voice consistency

Best For: Shopify merchants wanting support automation with revenue generation capabilities

Price: $10/month (50 tickets) to $3000/month yearly (5,000 tickets)

Why It Made The List: The platform excels for Shopify merchants who want support automation with a path to revenue generation—not just cost reduction.

7. BigCommerce

BigCommerce positions itself as the "agent-ready" platform through composable architecture, headless APIs, and a partnership with Stripe's Agentic Commerce Suite. The Feedonomics acquisition ensures clean product data—critical for AI agents to make accurate recommendations.

Key Features:

  • Headless commerce with Checkout SDK for agent integration
  • Feedonomics for automated, enriched product feeds (GTINs, MPNs, compatibility data)
  • B2B Edition: approval workflows, spend limits, contract pricing
  • Stripe Agentic Commerce Suite partnership

Best For: Mid-market brands seeking composable architecture without enterprise complexity

Price: Tiered plans range from $29/month to $299/month annually; Enterprise tier available with custom pricing

Why It Made The List: For mid-market brands seeking composable architecture without replatforming, BigCommerce offers agent readiness through native integrations and clean product data infrastructure.

8. commercetools

commercetools brings AI Hub and Agent Gateway to the composable commerce space. The platform supports both MCP and ACP protocols in early access, connecting to AI discovery and checkout channels like ChatGPT and Microsoft Copilot.

Key Features:

  • AI Hub connects to ChatGPT, Microsoft Copilot
  • Agent Gateway: secure environment for creating and scaling AI agents
  • Prompt-safe APIs with scope controls
  • Smart Data Modeler uses AI to generate product data models

Best For: Enterprises prioritizing headless, composable architecture with agent capabilities

Price: Custom pricing

Why It Made The List: For organizations prioritizing headless, composable architecture, commercetools provides enterprise-grade agent capabilities with support for emerging protocol standards.

9. OpenAI Instant Checkout

With 800 million users weekly, OpenAI's shopping capabilities represent where consumers increasingly begin their purchase journeys. The platform co-developed ACP with Stripe, enabling end-to-end shopping within the chat interface.

Key Features:

  • End-to-end shopping agent: browse, compare, purchase without leaving ChatGPT
  • ACP protocol for secure transactions
  • Partnerships with Etsy, Shopify merchants, Walmart (announced)
  • In-context checkout

Best For: Brands wanting to reach consumers where they're already discovering products through AI chat

Price: Free for shoppers; per-transaction fee for merchants

Why It Made The List: For brands, the question isn't whether to support ChatGPT shopping—it's how quickly you can optimize product discovery for this channel.

10. Triple Whale Moby Agents

Triple Whale's Moby Agents represent the first AI agents purpose-built for eCommerce business intelligence. Trained on data from $55 billion in revenue across 30,000+ brands, the platform understands retail patterns and seasonal trends.

Key Features:

  • Purpose-built for eCommerce intelligence
  • Real-time anomaly detection and forecasting
  • Contextual recommendations based on retail expertise
  • Universal data schema integrating entire tech stack

Best For: Data-driven brands needing retail-specific analytics beyond generic BI tools

Price: Triple Whale plans range from $149/month to $219/month (free 2 months when paid annually); Free tier available

Why It Made The List: For data-driven brands needing retail-specific analytics beyond generic BI tools, Moby Agents provides intelligence that actually understands eCommerce. Availability is limited to 300 spots for brands and 200 for agencies.

11. Microsoft Copilot Studio

Microsoft's entry into agentic commerce leverages Azure AI Foundry Agent Service for designing, deploying, and managing AI agents. For organizations in the Microsoft ecosystem, native M365 integration reduces implementation friction.

Key Features:

  • Multi-agent workflows coordinating specialized agents
  • Integration with Bing, SharePoint, Databricks
  • Built-in AgentOps monitoring
  • Enterprise-grade security and governance

Best For: M365-native organizations needing enterprise AI agent development with built-in governance

Price: Starting $30/user/month; Pre-purchase plan and pay-as-you-go models available

Why It Made The List: For M365-native organizations, Copilot Studio reduces implementation friction through deep integration with existing enterprise infrastructure and familiar development tools.

12. Mirakl Nexus

Mirakl's "Agentic Commerce Brain" addresses a unique challenge: managing not channels, but thousands of AI agents interacting with your commerce systems. The platform connects any merchant with any agentic platform, orchestrating multi-merchant transactions.

Key Features:

  • Connect any merchant with any agentic platform
  • Distribute inventory, pricing, promotions, fulfillment data to agents
  • Orchestrate orders across multiple merchants
  • Real-time interaction between agents and enterprise systems

Best For: Marketplace operators and enterprises managing multi-merchant agent interactions

Price: Enterprise custom

Why It Made The List: Mirakl Nexus stands out because it’s designed specifically for agent-led commerce at enterprise scale. Instead of optimizing just human-facing channels, it focuses on enabling reliable, real-time interactions between AI agents and complex marketplace ecosystems.

Frequently Asked Questions

What defines an agentic commerce platform?

An agentic commerce platform deploys AI agents that autonomously plan, act, and complete tasks on behalf of shoppers or businesses. Unlike basic chatbots that respond to queries, agentic platforms proactively guide customers through product discovery, make personalized recommendations, process transactions, and handle post-purchase support without human intervention. The key distinction is autonomy—these agents take goal-oriented action rather than waiting for specific commands.

How can AI agents specifically increase my eCommerce conversion rates?

AI sales agents increase conversion by addressing hesitation in real-time, providing personalized product recommendations, and answering the questions customers are too embarrassed to ask a human. Envive's sales agent delivers 3x higher conversion rates for engaged visitors by building confidence through personalized shopping journeys. The mechanism combines behavioral understanding, product knowledge, and brand-safe responses that nurture trust throughout the buying process.

What are the main differences between an AI sales agent and an AI search agent?

AI sales agents focus on conversion—they guide customers toward purchase decisions through recommendations, objection handling, and confidence building. AI search agents focus on product discovery—understanding intent and delivering relevant results. Envive uniquely combines both in a cooperative system where agents share learning signals, so improvements in search understanding also enhance sales effectiveness.

How do agentic platforms ensure my brand's safety and compliance?

Enterprise-ready platforms like Envive use dedicated models per merchant, red teaming, and consumer-grade AI safety protocols. Envive maintains a 99.9% safety score and achieved zero compliance violations in the Coterie case study. This contrasts with generic AI tools where a single prompt injection could generate brand-damaging content. For regulated industries, compliance controls are non-negotiable.

Next-level commerce for everyone.

X.comGitHubLinkedIn

Subscribe to our newsletter for product updates and stories

Subscribe

Resources

Help CenterDeveloper CenterCommunityAgenciesChangelogLearn

Use cases

SubscriptionsB2B WholesaleMarketplaceOmnichannelDirect-to-consumerEnterprise

Explore

FeaturesPricingIntegrationsCustomer stories

Developers

OverviewDocumentationGuidesStorefrontsHeadlessSwell Apps

Company

BlogAbout usPartnersContact us

© 2026 Swell. All rights reserved.

Privacy PolicyTerms of Service