30 Rumble Audience Ecommerce Statistics Every Merchant Should Know

Data-driven insights revealing how Rumble's engaged video audience creates untapped opportunities for ecommerce brands targeting alternative media consumers

Rumble's audience represents one of the most loyal and engaged user bases in video streaming, with 68 million monthly active users recorded in Q4 2024 and an exceptional 87% retention rate. For ecommerce merchants seeking audiences beyond saturated mainstream platforms, understanding Rumble's demographics and behavior patterns unlocks significant revenue potential. Merchants leveraging Swell's advanced reports can segment and analyze these audiences to build targeted campaigns that convert video viewers into paying customers.

Key Takeaways

• Rumble delivers exceptional user loyalty – The platform achieved 87% user retention post-2024 election, a 45% improvement over 2022 retention rates
• Monetization efficiency is improving despite MAU fluctuations – ARPU grew from $0.34 to $0.45 in Q3 2025, representing 32% quarterly growth
• Direct traffic dominates at 73% – 73.09% of Rumble visits come from direct navigation, indicating habitual, brand-loyal behavior ideal for ecommerce conversion
• The 25-34 demographic is the largest segment – This 22.46% of the user base aligns with peak purchasing power demographics
• Livestream ecommerce is exploding – The market will grow from $19.86 billion to $258.76 billion by 2034 at a 33% CAGR
• Social commerce reaches $114.7 billion in the U.S. – Video platforms are driving $114.7 billion in social commerce sales in 2025

Understanding Rumble's Audience Demographics: Key Insights for Ecommerce Success

1. Rumble achieved 68 million monthly active users in Q4 2024

The platform reached its peak of 68 million MAUs during Q4 2024, demonstrating massive reach for ecommerce brands. This user base provides significant scale for merchants targeting alternative media audiences. Understanding where these users are in their buying journey enables precise targeting.

2. Male users comprise 64.84% of Rumble's audience

Rumble skews heavily male, with 64.84% male and 35.16% female users according to SimilarWeb data. This demographic clarity helps merchants tailor product offerings, messaging, and creative assets. Brands selling male-oriented products—from electronics to outdoor gear—find particularly receptive audiences here.

3. The 25-34 age bracket represents the largest user segment at 22.46%

With 22.46% of users, Rumble's core demographic aligns with prime purchasing power. This age group typically has established careers, disposable income, and comfort with online purchasing. Merchants can use Swell's custom fields to capture and segment this demographic data for targeted campaigns.

4. U.S. traffic accounts for 67.59% of all Rumble visits

Geographic concentration in the United States at 67.59% of total traffic simplifies logistics, currency, and tax considerations for domestic merchants. Canada follows at 5.76%, with the UK at 5.52%. This North American concentration reduces international shipping complexity while maintaining substantial volume.

5. U.S. and Canada MAUs reached 52 million in Q4 2024

The North American audience specifically hit 52 million MAUs with 21% sequential growth. This concentrated market makes Rumble particularly valuable for merchants focused on domestic sales. Ecommerce platforms supporting multi-currency pricing can easily serve both markets.

Leveraging Audience Behavior Data from Rumble for Enhanced Ecommerce Strategies

6. Direct traffic drives 73.09% of Rumble's desktop visits

Unlike platforms dependent on search or social referrals, 73.09% of Rumble traffic comes from direct navigation. This indicates habitual, intentional usage—users actively choosing to visit rather than stumbling upon content. Such deliberate behavior translates to higher purchase intent when properly targeted.

7. Users watched 47.6 billion minutes of content in 2023

Rumble's audience consumed 47.6 billion minutes of video content in 2023, averaging 3.9 billion minutes monthly. This engagement depth creates extended exposure windows for sponsored content and product placements. Merchants can leverage this attention through creator partnerships and native advertising.

8. Average session duration reaches 11 minutes and 11 seconds

Each Rumble visit averages over 11 minutes of engagement, providing substantial time for brand messaging and conversion opportunities. This extended attention span contrasts sharply with typical social media scroll behavior. Video content can effectively showcase products and drive viewers to ecommerce storefronts.

9. Peak concurrent viewers hit 718,909 during debate night coverage

The platform's ability to attract 718,909 simultaneous viewers for live events demonstrates significant live commerce potential. This engagement pattern mirrors successful livestream shopping models in other markets. Real-time product drops during high-traffic events can generate substantial sales velocity.

10. 70% of shopping carts are abandoned without purchase completion

The industry-wide 70% cart abandonment rate represents massive opportunity for recovery. Rumble audiences navigating to ecommerce sites face the same abandonment challenges. Swell's automated abandoned cart recovery emails re-engage these customers through targeted sequences.

Integrating Analytics with Your Rumble Ecommerce Strategy for Deeper Insights

11. Organic search accounts for 12.82% of Rumble's traffic

Search-driven discovery at 12.82% of traffic indicates growing platform awareness beyond the core user base. Of this search traffic, 98.16% is organic versus 1.84% paid. Merchants can track referral paths from Rumble to their stores using Swell's developer tools and API integrations.

12. YouTube drives 53.16% of Rumble's social traffic

Among social referrals, YouTube leads at 53.16% of social-driven traffic to Rumble. This cross-platform audience behavior creates opportunities for multi-channel marketing strategies. Merchants can coordinate campaigns across both platforms to maximize reach.

13. Social media contributes 12.7% of total Rumble traffic

With 12.7% of traffic originating from social platforms, merchants gain insight into audience discovery patterns. X (formerly Twitter) accounts for 27.32% of social referrals. These traffic sources help inform where to allocate marketing budgets for Rumble audience acquisition.

14. Global ecommerce reaches $6.86 trillion in 2025

The broader context shows global ecommerce at $6.86 trillion, an 8.37% increase from 2024. This expanding market creates rising tides for all merchants. Rumble's audience represents an underserved segment within this growing opportunity.

15. 2.77 billion people shop online globally

With 2.77 billion shoppers representing 33% of the world's population, digital commerce reaches unprecedented scale. Merchants serving Rumble's audience tap into this massive buyer pool. Understanding which segments convert best enables efficient budget allocation.

Audience Segmentation: Tailoring Marketing Campaigns Based on Rumble User Data

16. 87% user retention rate post-2024 election significantly exceeds historical patterns

Rumble achieved 87% user retention after the 2024 U.S. election cycle, dramatically improving from 60% retention after 2022 midterms. This 45% improvement in stickiness indicates a maturing, habitual audience. Segmented marketing campaigns using Klaviyo integration can nurture these loyal users through personalized email sequences.

17. Subscription revenue increased $4.4 million year-over-year in Q2 2025

Rumble's own subscription revenue growth of $4.4 million demonstrates audience willingness to pay for premium content. This payment behavior suggests receptiveness to subscription ecommerce models. Merchants can capitalize on this propensity through recurring product offerings.

18. ARPU reached $0.45 in Q3 2025, a 32% increase from Q1 2025

Average revenue per user climbed from $0.34 to $0.45 between Q1 and Q3 2025. This improving monetization efficiency indicates growing audience value despite fluctuating user counts. Higher ARPU users typically demonstrate stronger purchasing behavior across channels.

19. 99% of online shoppers check reviews before purchasing

Consumer research shows 99% of shoppers read reviews, with 96% specifically seeking negative reviews. Rumble audiences follow similar patterns when evaluating products. Merchants must maintain strong review profiles and transparent product information.

20. 34% of shoppers make online purchases weekly

Frequent purchasing behavior at 34% weekly and 82% monthly creates recurring revenue opportunities. Rumble's highly engaged audience likely skews toward the frequent purchaser segment. Customer group-based pricing in Swell enables loyalty rewards for repeat buyers.

Measuring ROI of Social Media Marketing on Rumble: Key Performance Indicators

21. Q4 2024 revenue reached $30.2 million with 48% year-over-year growth

Rumble's platform revenue of $30.2 million in Q4 2024 with 48% growth demonstrates advertiser confidence in the audience. This investment validates Rumble as a viable marketing channel. Merchants can benchmark their own campaign ROI against platform revenue trends.

22. Q1 2025 revenue hit $23.7 million representing 34% year-over-year growth

Sustained revenue growth at $23.7 million in Q1 2025 shows consistent advertiser commitment. The 34% year-over-year improvement indicates expanding marketing opportunity. These metrics help merchants calculate expected reach and frequency for budget planning.

23. U.S. social commerce reaches $114.7 billion in 2025

The broader social commerce market hitting $114.7 billion domestically provides context for Rumble's potential. As video platforms integrate commerce features, early-moving merchants gain competitive advantages. Tracking conversion rates from Rumble traffic against this benchmark guides performance expectations.

24. Global social commerce will reach $821 billion in 2025

International social commerce at $821 billion is projected to surpass $1 trillion by 2028. Video-driven commerce leads this growth trajectory. Merchants building infrastructure now will capture disproportionate share as the market matures.

Building Brand Loyalty and Community: Strategies for Rumble Audiences

25. 74% of Gen Z find product information online

Product discovery through online sources reaches 74% of Gen Z, with 39% purchasing directly on platform. While Rumble skews slightly older, similar discovery patterns emerge across engaged video audiences. Native content partnerships drive awareness more effectively than interruptive advertising.

26. 40% of U.S. consumers have shopped via live commerce

Live commerce participation at 40% of shoppers indicates mainstream acceptance. Rumble's live streaming capabilities position it for commerce integration. Merchants experienced with livestream selling can leverage Rumble's engaged audience for live product launches.

27. Consumers aged 18-34 account for 73% of social shopping activity

The 18-34 demographic driving 73% of social commerce aligns with Rumble's core user base. This demographic overlap creates ideal conditions for social selling strategies. Product bundling and personalization increase appeal to this audience segment.

Advanced Analytics for Ecommerce: Predicting Trends for Rumble Users

28. Livestream ecommerce market grows at 33.01% CAGR through 2034

The livestream commerce market will expand from $19.86 billion to $258.76 billion by 2034 at a 33.01% compound annual growth rate. This trajectory positions video platforms as primary commerce channels. Merchants investing in video commerce infrastructure today capture early-mover advantages.

29. Mobile ecommerce reaches $2.51 trillion in 2025

Mobile commerce at $2.51 trillion represents a 21.25% increase from 2024. Rumble's mobile app users expect seamless purchasing experiences. Headless commerce architecture enables consistent experiences across mobile and desktop touchpoints.

30. Digital wallets drive 65% of global ecommerce spending

Payment method preferences show digital wallets at 65% of global ecommerce transactions. Rumble's tech-savvy audience likely skews toward digital payment adoption. Supporting diverse payment methods through Swell's payment gateway integrations reduces checkout friction.

Implementation Priorities for Rumble Audience Targeting

Merchants seeking to capture Rumble's audience should prioritize several key infrastructure investments:

• Audience data capture – Implement custom fields to segment Rumble-referred traffic by demographics and behavior
• Subscription offerings – Build recurring revenue streams that match the audience's demonstrated willingness to pay for subscriptions
• Mobile optimization – Ensure seamless mobile checkout for the 73% of shopping occurring on smartphones
• Review integration – Display customer reviews prominently given 99% of shoppers consult reviews
• Multi-channel attribution – Track conversion paths from Rumble content to purchase completion

The combination of loyal audiences, improving monetization metrics, and expanding livestream commerce creates substantial opportunity for prepared merchants.

Frequently Asked Questions

How can I access audience statistics for Rumble?

Rumble publishes quarterly earnings reports with MAU, ARPU, and revenue data through their investor relations portal. Third-party analytics providers like SimilarWeb offer demographic and traffic source breakdowns. Merchants can track their own Rumble-referred traffic through UTM parameters and analytics integrations.

What demographic data points matter most for ecommerce targeting?

The 25-34 age bracket representing 22.46% of Rumble users and the 64.84% male skew provide clear targeting parameters. Geographic concentration in the U.S. at 67.59% and Canada at 5.76% simplifies fulfillment planning. Income and education data require additional research beyond platform-reported metrics.

How does understanding Rumble's audience improve conversion rates?

Direct traffic at 73.09% indicates habitual, intentional users with higher purchase intent than casual browsers. The 87% retention rate demonstrates loyalty that transfers to brands users discover through the platform. Average sessions exceeding 11 minutes provide extended consideration time for complex purchases.

What are best practices for using audience data to create personalized shopping experiences?

Segment Rumble-referred visitors into cohorts based on entry page, content consumed, and browsing behavior. Use this segmentation to trigger personalized product recommendations and email sequences. Swell's webhooks enable real-time personalization based on user actions.

How can I measure the effectiveness of marketing efforts on Rumble?

Track referral traffic, conversion rates, and customer acquisition costs specifically for Rumble sources. Compare these metrics against platform advertising costs and organic reach. Monitor customer lifetime value for Rumble-acquired customers versus other channels to determine long-term ROI.