Advanced features, out-of-the-box

Build a beautiful storefront in minutes using our ready-made theme, Origin – no custom code or hosting required.

Customize content, style and functionality without needing code – or use a git-based workflow to manage configurations.

Connect to custom storefronts or apps hosted on your own servers with linked domains, navigation menus and preview thumbnails.

Create online storefronts and shopping experiences across web, mobile, and VR/AR technology–Swell is optimized for every device.

Create multi-level navigation menus with images, promos and links for use in headers and footers.

Looking for an expert to design and build your store? Reach out and we’ll introduce you to a partner that fits your needs.

Invite users to join any number of Swell stores with a single account.

Retain full control over your checkout and build it exactly as you want.

Optimize conversions with the best shipping option for your customers: flat or tiered, with real-time rate calculation.

Offer options like in-store pickup, bank transfer, or even cash on delivery.

Store custom metadata on shopping cart items to track details through a custom checkout flow.

Enable a real-time webhook to be called when carts and orders calculate shipping or taxes to create your own custom calculations or return other updates to the order.

Tie carts to a single customer across multiple storefronts.

Send an email to remind your customers they have items waiting in their cart.

Easily integrate the payment gateway of your choice to create a flexible checkout experience.

Specify payments for each order item or the order as a whole.

Provide a one-click checkout with fully encrypted saved credit cards.

Calculate the correct taxes for each customer at checkout with integrations like TaxJar or Avalara.

Connect your store with tools that help you safeguard your business.

Display multiple currencies in a storefront, set a default currency and enable currency toggling.

Sell in multiple currencies, set manual and automatic price conversions and set price rules per currency.

Display multiple languages on your store by configuring locales using the Swell admin dashboard and API.

Create unique product variations with unlimited options and attributes.

Create attributes to display on product pages and hidden attributes for admin purposes.

Design category trees to help your customers find products.

Sell products in multiple ways, like one-time pricing and subscription plans.

Increase revenue with product bundles that make sense for your customers.

Real-time tracking that incorporates data across all types of sales and product cost tracking.

Seamlessly import or export products from CSV files, including product categories.

Create subscription plans, manage invoicing and handle payments all in one place.

Offer subscription products on a monthly, yearly, or custom schedule.

Bill customers monthly, yearly, or at custom intervals, but ship items on a different recurring order schedule.

Make iteasy for subscribers to upgrade or downgrade plans with custom invoices.

Add subscription products to a cart, or have a custom checkout flow.

Retry failed credit card payments automatically to improve subscriber retention.

Allow customers to add one-time or recurring items to future orders.

Notify customers when their card is expiring to reduce failed payments.

Add one-time and subscription products to a single cart for checkout together.

Suspend subscriptions for any period of time and resume when you want.

Connect your store with tools that help optimize your marketing efforts.

Set up promotional offers with discounts that apply automatically at checkout.

Set custom options for discounts like minimum quantities or excluded product categories.

Increase sales with up-sells and cross-sells on product pages and at checkout.

Offer discounts on order total, shipping, specific products, or categories.

Create coupon code limitations and maximum discount thresholds.

Offer promos to customers who meet a set requirement with their purchase.

Add fields to our built-in promotion and coupon models to best suit your needs.

Add urgency to sale events by setting expiration dates for discounts.

Offer coupons or vouchers by mail with unlimited coupon code generating and exporting.

Use price rules to sell wholesale and offer price breaks for large quantities.

Use Swell’s flexible API to connect to all your favorite tools and systems.

Set up system management permissions for your team based on their roles and authority levels.

Make it easy for customers to manage and pay invoices online.

Provide the option to pay in installments to help with cash flow and budget management.

Track customer details, order history and lifetime behavior.

Set specific store behavior for various groups—such as price rules and discounts.

Store shipping and billing addresses on the customer's behalf.

Designate customers as individuals or businesses, and enable collection of business-specific fields, including tax ID numbers.

Seamlessly import or export customers from CSV files.

Maintain a detailed record of order history and customer interactions.

Modify or cancel order items and discounts before or after an order has been finalized.

Provide full or partial refunds, or request additional payments from customers if needed.

Create orders from the admin dashboard while supporting customers by phone, email, or chat.

Prompt customers to complete their purchases by sending them an invoice from the Orders details page.

Store multiple printout order templates to include the information you need for printing packing slips, gift receipts, and more.

Fulfill orders, track inventory, and keep customers in the loop with line-item shipment tracking.

Specify shipping for each order item or the order as a whole.

Designate shipping services as local pickup options at checkout.

Set price rules for specific geographic zones, services, or price points.

Make pricing calculations more accurate by recording product shipping dimensions.

Get high-level reports on total orders, gross revenue, and trends.

Pull detailed reports on products, customers, coupons, sales events, and more.

Get customer metrics with reports on behavior and trends over time.

Assess your store’s financial health with reports on payments, taxes, and location.

Export data in CSV format to share with external parties or analyze in other tools.

Create your own reports that pull the most relevant data for your business.