Omnichannel ecommerce

Use Swell’s powerful APIs to meet customers wherever they are and market your products across any online environment.
User interface collage of products on different sales channels

Benefits

Modern retail enterprises contain multiple touchpoints that must be linked together to provide a frictionless experience for customers. Swell’s API-led connectivity enables brands to sell, advertise, and grow across digital marketplaces, social channels, search engines, and anywhere else connected to the internet.
  • Deliver a consistent customer experience across channels
  • Optimize your business for conversion on any device
  • Manage inventory in real time to avoid over-selling
  • Leverage the benefits of online and offline shopping
  • Increase operational efficiency across points of sale
  • Increase engagement and build brand loyalty
Collage of images displaying code and renderings of three different front end experiences
For developers

Build and scale exactly the way you want

  • Headless. Create an integrated customer experience with multiple front-ends, mobile apps, and iot-connected devices.
  • API-first. Connect to best-of-breed integrations using RESTful APIs.
  • Multi-currency and multi-language. Configure your store for a global audience and ensure consistent brand messaging.
Sell uniquely

Connect online and offline retail

Unite your brand’s physical and digital channels to reinforce their strengths. With omnichannel commerce, brands can implement unique purchasing and fulfillment features that improve the shopping experience and convert more potential customers into buyers.

  • Buy online, pick up in store. Get products into customers’ hands faster with in-store and curbside pickup for online purchases.
  • Browse in store, buy online. Stay connected to customers with email cart reminders of their favorite products.
  • Buy in store, ship to customer. Ship low-inventory or out-of-stock in-store purchases directly to customers.
  • Return online purchases in store. Make online returns and exchanges easy by offering in-person returns.
Collage of two images displaying delivery and pick up options on a product page
One image displaying an inventory dashboard and one image of a chart of sales over time
Connect everything

Sync inventory across channels

Connect all point of sale channels to the main ERP to understand stock levels and inventory locations, avoid over-selling, and offer customized promotions to customers.

  • Real time data. Use Swell’s powerful APIs to sync inventory from 3rd party channels to your ERP.
  • Centralized database. Gather and manage consistent product and customer data across all channels.
  • Flexible management. Update inventory from anywhere, in-store or online, and receive real-time information.
  • Reporting and analytics. Get access to all of your data to gain customer insights and iterate quickly.

Get started today

Curious how Swell can support your omnichannel business?
Talk to us