Plans to build and
grow your online store
Starter
$29 / month, billed yearly
Get started with the essentials to launch your store.
Basic
$79 / month, billed yearly
Everything you need to launch and grow an new online store.
Standard
$299 / month, billed yearly
Priority support and time-saving features for larger teams.
Unlimited
$2250 / month, billed yearly
Unlimited scalability, granular control, and better volume rates.
Custom
Priority technical support and negotiated pricing, ideal for merchants doing over $10M in sales annually.
Admin & Support
Admin users
Revenue ceiling
Above revenue ceiling
Email & chat general support
Priority support
Developer support
Role-based permissions
Advanced reports
100% uptime SLA
Usage dimensions
Monthly API requests
Extra 100K API requests
Data storage
Extra 1GB data storage
Storefront & Checkout
Hosted storefronts
Storefront themes
Swell Checkout
Headless storefronts
Guest checkout
Abandoned cart recovery
Shipping price rules
Frontend & Backend APIs
Checkout API
Payments & Taxes
Multiple payments processing
Buy Now, Pay Later (BNPL) services
Split payments
COD & bank deposits
Saved credit cards
Tax rules and integrations
Products
Unlimited products & variants
Subscription products
Categories & sub-categories
Custom product attributes
Stock inventory & history
Product bundling
Bulk price rules & grouping pricing
Multi-currency display
Multi-language display
Priced currencies
Conversion
Coupons
Gift cards
Promotions & discount rules
Bulk coupon generation
Cross-sells & up-sells
Orders
Manual order creation
Post-sale order editing
Custom fields
Return management
Developers
Swell Apps
Developer console
Backend API
Frontend API
Media CDN with image transforms
Included on all plans
Responsive support
Get help for store admins with configuration and operational questions through email and live chat.
Unlimited product variants
Create unlimited product options with custom attributes and manage your inventory in real-time.
Built-in subscriptions
Sell physical or virtual products in your catalog as a subscription and manage it all from your dashboard.
Advanced localization
Localize content, pricing, and support various currencies and languages for a global shopping experience.
Wholesale & B2B features
Serve retail and wholesale customers from a single store, complete with native pricing and account management tools.
Flexible payments
Offer your customers a variety of payment options, including credit cards, PayPal, and more.
Advanced features
Unlock features like order editing, flexible fulfillment, and custom pricing for wholesale and retail—all included.
Test environments
Enable a test environment to isolate development and testing from your live store.
Frequently Asked Questions
With so many features across all plans, figuring out if Swell is for you can come down to simple answers. Here are the questions we're most asked by ecommerce merchants and developers.