Plans for every kind of business.
No risk 14-day free trial. Cancel any time.


All the basics for small business

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Everything you need to grow

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More of what you need to scale

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Looking for more? Get in touch to learn about our enterprise-level offering

Compare features

Monthly price$59/month$299/month$549/month
Key features
Unlimited products & variants
Admin users2515
Gift cards
Sales reports
Abandoned cart recovery
Abandoned cart sequence

Send up to 5 abandoned cart follow-up emails to increase recovery rates

Customer & financial reports

Get more fine-grained data with customer and financial reports

Store-wide discounts

Store-wide promotions that apply without a coupon code

Payment processing
Credit cards

Stripe, Braintree, Authorize.Net, Worldpay, and more

Card on file

Credit cards can be saved on file with customer accounts

PayPal Checkout
Amazon Pay
Affirm (B2C credit)
Resolve (B2B credit)
Account credits
Gift card payments
Manual payment methods

Cash on delivery, bank transfer, and other external payments

Order processing
Guest checkout
Manual order creation
Saved credit cards
Order editing

Admin ability to edit order items and other details after submission

Product management
Custom attributes
Variant options & images
Stock tracking & history
Shipping rule engine
Search engine optimization

Offer discounts in shopping carts on related products

Unlimited categories

Including mutli-level sub-categories

Special price rules

Dynamically set prices by customer group or quantity levels

Hosted or custom storefront

Use our hosted themes or build a custom storefront via API

Visual theme editor
Drag & drop menu editor
Optimized standard checkout
For developers
Admin API
Storefront API
Checkout API
Unlimited API requests

Average response time for GET requests less than 10ms


Each endpoint may receive any number of events

Git-based theme management

Use git to develop and deploy themes, like Heroku

Product image CDN

Optimize with the ability to resize and reshape images dynamically

Custom fields & data models

Implement custom fields and functionality as if it were native

Try it free for 14 days

Start your free trial

Plan & Pricing FAQ

Are there any transaction fees?

No. The plan pricing you see is fully inclusive of all costs associated with the Swell platform.

Is there a hosted storefront?

Swell comes complete with a store theme that's hosted by us, but you might choose to go fully-custom and build something from scratch using our API.

How is my data secured?

Data security and privacy is our top priority. All data is transferred and stored using industry standard encryption methods. Where applicable, customer credit card information is stored in our PCI-compliant vault.

Is a credit card required to sign up?

We do ask for a credit card during sign-up. Your card will not be charged if you cancel your account before the free trial ends.

Are there any setup fees?

No, there are no setup fees on any of our plans.

Can I change my plan after sign up?

Of course! You can upgrade or downgrade your account at any time.

How long are your contracts?

Swell plans are billed monthly unless you sign up for annual or biennial plans.

Are expert development services available?

Reach out to us with your project details and we can introduce you to expert develoeprs with experience customizing and building on the Swell platform.

Do you have a partner program?

Yes, contact our partner team to apply for our partner program where we offer benefits for referring and managing client accounts.

Do I need my own web server?

No. Swell is a completely hosted ecommerce platform, however you might choose to develop custom applications hosted on your own servers using our API.

How do I migrate data from another platform?

You can import products yourself from a standard CSV file, and other data can be transferred by our team. Reach out to us for more information on our data transfer services.

How do 3rd party integrations work?

We offer a number of standard integrations with payment gateways and other services including ShipStation

What if my payment gateway is not supported?

We frequently review requests to integrate with new credit card payment gateways. In fact, your preferred gateway may already be on our to-do list. Just reach out and our support team will let you know if and when your payment gateway can be integrated.

Can I cancel my account any time?

Yes, you may simply cancel your account any time before or after the trial period and you will not be billed again.

Are there any discounted plans?

Yes, we offer 10% and 25% off annual and biennial plans. You'll see the options and discounts available at sign-up.

Is there any cost for bandwidth?

We do not charge for bandwidth usage. All plans include unlimited bandwidth.

Are there any API limits?

The Basic plan has an API limit of 20,000 calls per hour. The Standard and Advanced plan has an API limit of 100,000 calls per hour. Our enterprise plans have no API call limits.