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  • Merchandising

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  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

Documentation

  • Quickstart

  • Backend API reference

  • Frontend API reference

  • Guides

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  • Storefronts

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Resources

  • Help Center

    The latest industry news, updates and info.

  • Customer stories

    Learn how our customers are making big changes.

  • Become a partner

    For agencies creating innovative commerce experiences.

  • Changelog

  • API Status

  • Contact us

Sell B2B like it’s DTC

Give wholesale customers the self-serve buying experience they want, with full visibility into their orders at every step of the journey.
Learn more
Storefront user interface example
Benefits

B2B made easy

49% of B2B purchases start online. Set your brand up to win wholesale customers with a seamless storefront experience and centralize your operations so that your team can focus on what matters most-growing your business.
  • Leverage the power and benefits of B2C ecommerce to give your customers intuitive and personalized buying experiences
  • Streamline your business operations by selling to wholesale and retail customers using a single ecommerce platform
  • Connect to flexible apps and APIs that plug into existing workflows, meaning you don’t have to start from scratch
  • Support your sales team with features and tools that help them sell more and reinforce customer relationships
  • Protect your business from unauthorized access and malicious attacks with robust and multi-layered security features
  • Take advantage of new Swell features and capabilities as they roll out without doing additional development work
Features

Help your business thrive

Swell offers expansive features with advanced scalability for your B2B and wholesale operations, as well as built-in bulk and bundling solutions.
  • System integration

    Use Swell's flexible API to connect to all your favorite tools and systems

  • Volume-based pricing

    Use price rules to sell wholesale and offer price breaks for large quantities

  • Customer groups

    Set specific store behavior for various groups—such as price rules and discounts

  • Customized checkout

    Retain full control over your checkout and build it exactly as you want

  • User permissions

    Set up system management permissions for your team based on their roles and authority levels

  • Invoicing

    Make it easy for customers to manage and pay invoices online

  • Multi-part payments

    Provide the option to pay in installments to help with cash flow and budget management

  • Tax accounting

    Calculate the correct taxes for each customer at checkout with integrations like TaxJar or Avalara

For admins

Build and operate an online store that accommodates your unique business needs

  • Manage customer, product and inventory data in one place
  • Manage your B2B and B2C orders from the same platform
  • Automate time consuming tasks to streamline operations
  • Build custom shipping rates for your B2B customers
  • Generate custom quotes and discounts
  • Enable sales reps to purchase on behalf of customers
Admin dashboard user interface rendering

For Developers

  • API-first ecommerce that integrates with your ecosystem
  • Use your preferred tools like React, Vue, and static hosting
  • Add custom fields to store extra business data
  • Define your own content and data models
  • Customer and pricing segmentation down to SKUs
Read the docs

Integrations

Swell lets you seamlessly connect your store with tools to run and grow your business more effectively. We'll even prioritize new integrations for enterprise customers.
Explore all integrations
Resolve

Resolve payment method provides B2B and wholesalers with a way to get paid upfront, while allowing their customers to pay within a designated grace period.

Learn more →
Avalara logo
Avalara

Get real-time tax calculations at checkout for automated sales tax compliance.

Learn more →
Klaviyo

A growth marketing platform to customize your strategy and build strong customer relationships.

Learn more →

Get started today

Swell can help bring your offline customers online, for good.
Talk to us

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