Sell B2B like it’s DTC

Give wholesale customers the self-serve buying experience they want, with full visibility into their orders at every step of the journey.

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Benefits

B2B made easy

49% of B2B purchases start online. Set your brand up to win wholesale customers with a seamless storefront experience and centralize your operations so that your team can focus on what matters most-growing your business.

Leverage the power and benefits of B2C ecommerce to give your customers intuitive and personalized buying experiences
Streamline your business operations by selling to wholesale and retail customers using a single ecommerce platform
Connect to flexible apps and APIs that plug into existing workflows, meaning you don’t have to start from scratch
Support your sales team with features and tools that help them sell more and reinforce customer relationships
Protect your business from unauthorized access and malicious attacks with robust and multi-layered security features
Take advantage of new Swell features and capabilities as they roll out without doing additional development work

Features

Help your business thrive

Swell offers expansive features with advanced scalability for your B2B and wholesale operations, as well as built-in bulk and bundling solutions.

System integration
Use Swell's flexible API to connect to all your favorite tools and systems
Volume-based pricing
Use price rules to sell wholesale and offer price breaks for large quantities
Customer groups
Set specific store behavior for various groups—such as price rules and discounts
Customized checkout
Retain full control over your checkout and build it exactly as you want
User permissions
Set up system management permissions for your team based on their roles and authority levels
Invoicing
Make it easy for customers to manage and pay invoices online
Multi-part payments
Provide the option to pay in installments to help with cash flow and budget management
Tax accounting
Calculate the correct taxes for each customer at checkout with integrations like TaxJar or Avalara

For admins

Build and operate an online store that accommodates your unique business needs

Manage customer, product and inventory data in one place
Manage your B2B and B2C orders from the same platform
Automate time consuming tasks to streamline operations
Build custom shipping rates for your B2B customers
Generate custom quotes and discounts
Enable sales reps to purchase on behalf of customers

Admin dashboard user interface rendering

For Developers

API-first ecommerce that integrates with your ecosystem
Use your preferred tools like React, Vue, and static hosting
Add custom fields to store extra business data
Define your own content and data models
Customer and pricing segmentation down to SKUs

Read the docs →

Integrations

Swell lets you seamlessly connect your store with tools to run and grow your business more effectively. We'll even prioritize new integrations for enterprise customers.

Explore all integrations