Recharge Pricing 2026: How Much Does Recharge Really Cost?

Recharge is the default subscription app of the Shopify ecosystem — rated 4.8 stars across 3,115 App Store reviews, with more than $30 billion in recurring revenue processed by its own count. Its sticker price looks simple: $99 a month. The real number is a stack. There is the monthly platform fee, a percentage-plus-cents fee on every transaction Recharge processes, per-segment SMS charges, a $499/month tier guarding the features Recharge markets hardest, and the payment processor's cut layered on top of all of it. Whether a brand sells through Shopify's checkout or a custom headless commerce storefront, the subscription app layer is often the line item that grows fastest — and the one merchants least expect to.

The pricing has also been a moving target. Recharge introduced a $99 monthly fee for new merchants in 2023, extended it to legacy merchants — many of whom had been paying no monthly fee at all — at the start of 2024, and raised its per-transaction rates again in 2026, based on contemporaneous third-party reports and Recharge's own current rate card. Merchants who built their subscription margins around the old numbers have now had to re-run the math twice.

This teardown breaks down every Recharge plan, fee rule, and add-on cost as of September 2026, works the math at real order volumes, and compares the total against the alternatives — including platforms where subscriptions are native functionality rather than an installed app.

Key Takeaways

• Recharge's current pricing lists three headline plans: Starter at $99/month + 1.49% + 19¢ per transaction, Plus at $499/month + 1.34% + 19¢ on a 12-month term, and Custom at negotiated, volume-based rates.
• A $25/month entry tier exists, but only for net-new merchants who installed Recharge on or after February 9, 2026 — and once a store passes 50 lifetime subscription customers, it moves to Starter at $99/month permanently.
• Transaction fees are calculated on the total processed amount including shipping and taxes, cover one-time products in mixed carts, and still apply to refunded orders.
• Recharge's fees stack on top of payment processing: a store doing 1,000 subscription orders a month at a $40 AOV pays about $885 to Recharge plus roughly $1,460 to Stripe — about 5.9% of subscription revenue all-in.
• Bundles, loyalty, Concierge SMS, and the JavaScript SDK & Storefront API are all gated behind the $499/month Plus plan — and SMS still costs $0.03–$0.06 per message segment on top of that.
• Recharge has repriced repeatedly: the $99 monthly fee arrived for new merchants in 2023, reached legacy free-plan merchants in early 2024, and the entry-plan rate rose from 1.25% to 1.49% in 2026, per third-party pricing trackers.

Recharge Pricing 2026: Four Plans at a Glance

As of September 2026, Recharge's pricing page lists three plans, plus a low-volume entry tier that only appears on the Shopify App Store listing:

• 25-50 — $25/month, with no transaction fees for the first 50 subscribers. Month-to-month, and only available to stores that installed Recharge on or after February 9, 2026.
• Starter — $99/month + 1.49% + 19¢ per transaction. Month-to-month, with a 60-day free trial.
• Plus — $499/month + 1.34% + 19¢ per transaction, with rates Recharge describes as scaling at volume. Requires a 12-month term.
• Custom — volume-based, negotiated rates on a contract. Per Recharge's pricing page, Custom runs on a 12-month term — plan on being unable to exit until it expires.

The fine print in Recharge's own pricing FAQ matters as much as the headline numbers. Merchants on Plus and Custom can upgrade mid-term but can only downgrade once the term commitment expires. And every figure above is explicitly in addition to what a store pays its ecommerce platform, its payment processor, and its other apps — Recharge is a subscription management layer, not a payment processor, so its percentage is a second skim on revenue that has already been skimmed once.

Plan-by-Plan Breakdown

25-50 Plan — $25/Month (New Installs Only)

The 25-50 plan reads like an answer to years of complaints that Recharge priced out small merchants — but it is fenced off carefully. Per Recharge's billing documentation, it is available only to net-new merchants who installed on or after February 9, 2026. Existing stores cannot downgrade to it, no matter how small they are.

The mechanics of the 50-subscriber limit deserve attention. The count is based on the cumulative lifetime number of distinct customers who have made a subscription purchase — active, inactive, and test customers all included. Deleting a customer does not reduce the count, and it never goes down. Once a store crosses 50, it moves automatically to Starter at $99/month, and it will not be moved back even if the real subscriber base later shrinks below 50. Treat the 25-50 tier as a ramp with a one-way gate at the top, not a plan a business can live on.

Starter Plan — $99/Month + 1.49% + 19¢ Per Transaction

Starter is the real entry point for most merchants, and it covers the core subscription toolkit: the subscription widget, customer portal, cancellation prevention, failed payment recovery, win-backs, automated workflows, gifting, and analytics with industry benchmarks. It runs month-to-month with no contract, and new merchants get a 60-day free trial before fees begin — a genuinely generous window, though one to spend deliberately: don't count on the trial resetting after a reinstall.

Support on Starter is 24/7 with a guaranteed initial response within 8 hours. What Starter conspicuously lacks is everything Recharge advertises hardest: bundles, loyalty, SMS, and — notably for anyone building a custom storefront — the JavaScript SDK and Storefront API. Those all live one tier up.

Plus Plan — $499/Month + 1.34% + 19¢ (12-Month Term)

Plus is where Recharge puts its growth features: customizable bundles and tiered discounts, Concierge SMS, Loyalty Rewards, a Loyalty Referral Program, configurable API rate limits, and the JavaScript SDK & Storefront API. Plus merchants also get hands-on implementation and migration support, and the support guarantee tightens to an initial response within 6 hours.

Two things temper the appeal. First, the commitment: Plus runs on a 12-month term, and downgrading is only possible when that term expires. Second, the rate cut is smaller than it looks. The per-transaction percentage drops just 0.15 points, from 1.49% to 1.34% — which, as the math below shows, only offsets the extra $400/month at very substantial processing volume. Most merchants upgrade for the gated features, not the rate.

Custom Plan — Volume-Based Rates (Contract Required)

Custom pricing is negotiated on processing volume and comes with the strongest support tier — live video support with responses within 4 hours, a level no other plan gets. It also comes with the strongest lock: per Recharge's pricing page, Custom runs on a 12-month contract term, so plan on being unable to exit until it expires. Brands at this scale should model their projected volume carefully before signing.

How Recharge's Transaction Fees Really Work

This is the part of Recharge pricing that surprises merchants at invoice time. The percentage is not simply applied to subscription product revenue — the base it applies to is broader in three specific ways.

What the Percentage Actually Applies To

Per Recharge's billing documentation, transaction fees apply to both one-time and recurring orders that Recharge processes — including one-time products sitting in a mixed cart next to a subscription item. The fee is calculated monthly on the total processed amount, including shipping and taxes. And refunded orders still incur the fee, because Recharge has already processed the transaction by the time the refund happens.

The practical effect: the true rate on product revenue runs higher than the advertised 1.49%. A $40 order that carries $6 of shipping and tax is a $46 fee base, and a batch of refunds at the end of a bad month reduces revenue without reducing Recharge's cut of it.

The Fees Stack on Top of Payment Processing

Recharge is not a payment processor, and its pricing FAQ says plainly that everything it charges comes in addition to the store's ecommerce platform, payment processor, and other applications. Payment processing is its own line: Stripe's standard US online card rate is 2.9% + 30¢ per transaction, and Shopify Payments sits in the same range. A merchant evaluating Recharge at 1.49% + 19¢ is really evaluating a combined take of roughly 4.4% plus 49¢ per order before a single add-on.

The billing mechanics add a wrinkle for Shopify stores. Recharge charges are billed through Shopify using the payment method on file, but Recharge bills monthly on the 1st while Shopify runs a rolling 30-day cycle — so a single Shopify invoice can show multiple Recharge usage fees. Recharge also collects sales tax on its invoices when the merchant's business address is in a state that taxes SaaS. None of this changes the total, but it makes the total harder to see, which is exactly why reconciling the invoice matters.

The Starter-to-Plus Breakpoint: Roughly $267,000 a Month

Plus costs $400/month more than Starter and saves 0.15 percentage points per transaction. Divide one by the other and the breakeven lands at about $267,000 in monthly processed volume — $400 ÷ 0.0015. Below that, upgrading to Plus is a features decision, not a savings decision. A store processing $100,000/month that upgrades for the rate alone would pay $400 extra to save $150.

Add-Ons and Extra Costs

Concierge SMS — $0.03 to $0.06 Per Message Segment

Concierge SMS is doubly priced: it is gated behind Plus at $499/month, and it is metered on top. Recharge's pricing page footnotes an additional $0.03 per message segment in the US and Canada and $0.06 per segment internationally. Segments matter — a longer message body splits into multiple segments, each billed separately. A brand sending a few messages per subscriber per month across a 10,000-subscriber list should model SMS as its own budget line, not a plan feature.

The Plus Paywall on Bundles, Loyalty, and the Storefront API

The most consequential gate for technical teams is the JavaScript SDK & Storefront API. Any brand that wants to build a custom subscription experience on its own storefront — custom widgets, custom portals, custom flows — needs Plus, at $499/month on a 12-month commitment, before writing the first line of code. Bundles and the loyalty suite sit behind the same wall, even though several competitors include comparable features at lower tiers.

Support and Implementation Tiers

All plans get 24/7 support, but response guarantees scale with spend: initial response within 8 hours on Starter, 6 hours on Plus, and live video support within 4 hours only on Custom. Hands-on implementation and migration support begin at Plus. For a subscription business — where a broken checkout or failed billing run costs revenue by the hour — the 8-hour window on Starter is worth weighing.

Total Cost of Ownership: Real-World Scenarios

The following scenarios use Recharge's published rates and Stripe's standard 2.9% + 30¢ processing rate. They exclude SMS, apps, and implementation — this is the floor, not the ceiling.

Scenario 1: New Brand — 50 Subscribers at $40/Month

On the 25-50 plan, this store pays Recharge a flat $25/month with no transaction fees, plus about $73 in Stripe processing on $2,000 of monthly revenue. Cheap — until lifetime subscriber #51 arrives. At that point the store moves to Starter: $99 + $29.80 (1.49% of $2,000) + $9.50 (50 × 19¢) = $138.30/month to Recharge, about 6.9% of revenue. Add processing and the total take reaches roughly $211, or 10.6% of revenue. That percentage is the shape merchants describe in Recharge's 1-star reviews — small stores feel the fixed fee hardest.

Scenario 2: Growth Brand — 1,000 Orders a Month at $40 AOV

At $40,000 in monthly subscription volume on Starter, the math runs: $99 platform fee + $596 (1.49% of $40,000) + $190 (1,000 × 19¢) = $885/month to Recharge. Stripe adds $1,160 + $300 = $1,460. Total: roughly $2,345/month, about 5.9% of subscription revenue — before a single SMS segment, shipping app, or email tool.

Scenario 3: Plus Merchant — $200,000 a Month Across 5,000 Orders

On Plus, this merchant pays $499 + $2,680 (1.34% of $200,000) + $950 (5,000 × 19¢) = $4,129/month — roughly $49,500 a year to Recharge alone. Payment processing at Stripe's standard rate adds about $7,300/month, bringing the combined total to roughly $11,429/month, or about 5.7% of revenue. Note that this store sits below the $267,000 breakpoint: it is paying Plus prices for Plus features, and the lower rate is not yet covering the higher fee.

Where the Money Actually Goes

The pattern across all three scenarios: the monthly platform fee shrinks into a rounding error as volume grows, and the percentage becomes the story. Recharge's take scales linearly with revenue, forever — there is no volume where the meter stops running, only a Custom tier where the rate becomes negotiable. That is the structural fact to hold onto when comparing alternatives, because not every pricing model scales the same way.

How Recharge Compares to Alternatives in 2026

Every subscription app in the Shopify ecosystem shares Recharge's basic shape — a SaaS fee plus a percentage of subscription volume, stacked on processing. The differences are in degree:

• Recharge — $99/month + 1.49% + 19¢ (Starter); $25/month low-volume tier for new installs only.
• Skio — $499/month billed annually ($599 month-to-month) + 1% + 20¢ per order involving a subscription.
• Bold Subscriptions — from $24.99/month + 2%, stepping down to $49.99 + 1% and $74.99 + 0.9% at higher tiers.
• Smartrr — from $99/month + 1% of subscriber GMV as of publication, month-to-month.
• Chargebee — $0 + 0.80% of invoiced volume up to $20K/month, then $99 + 0.65%, as of publication; built for B2B and SaaS billing more than Shopify storefronts. See the full Chargebee pricing teardown for the details.
• Swell — a commerce platform with subscriptions built in rather than a subscription app; plans start at $29/month billed yearly, with revenue-based fees that apply only above each plan's annual revenue ceiling.

Recharge sits mid-pack on rates: a cheaper percentage than Bold's entry tier, more expensive than Skio and Smartrr, with the largest feature set and the largest install base of the group. But comparing app rates against app rates misses the structural option — running subscriptions on a platform where they are native functionality, which changes both the fee curve and the architecture. That option is worth a closer look for merchants showing the signs below.

Signs You May Have Outgrown Recharge

Transaction Fees Have Become One of Your Largest Line Items

At $40,000/month, Recharge's cut is $885; at $200,000/month it is $4,129. When the subscription app's invoice rivals the payroll of a part-time employee, it stops being a tool cost and becomes a margin decision. A March 2026 App Store review from one merchant put the total burden at over 10% of recurring revenue once processing fees were counted — an extreme case, but the direction of travel is built into percentage pricing.

You're Paying $499 a Month for Bundles and API Access

Bundles, loyalty, and the Storefront API are table stakes for a maturing subscription brand, and on Recharge they cost $5,988 a year on a 12-month commitment before usage. Teams that only need one gated feature — most commonly the SDK, to build a custom storefront experience — end up buying the whole Plus tier to get it.

Your Subscription Business Is Welded to Shopify's Checkout

On Shopify, Recharge runs through the Shopify Checkout Integration: Shopify handles all payments and holds the card vault. That is convenient day to day and keeps portability between Shopify subscription apps. But it means the subscription business is bound to Shopify's checkout, and leaving Shopify is where the friction appears. Recharge's own migration documentation notes that payment tokens held by Shopify Payments must be requested from Shopify Support — a one-off service that may carry a charge — and that migrating stored card data via a PAN migration requires Shopify Plus, with Apple Pay, Google Pay, PayPal billing agreements, and expired cards unable to come along at all.

You've Been Repriced More Than Once

Recharge's pricing history is the caution its own reviews keep citing. The $99 monthly fee arrived for new merchants in early 2023; at the start of 2024, it was extended to legacy merchants, many of whom had paid no monthly platform fee — a December 2023 review called the increase ridiculous, and others described going from paying nothing to $100 a month. Then in 2026, per-transaction rates rose again — from 1.25% to 1.49% on the entry plan and 1% to 1.34% on Plus, according to third-party pricing trackers, with the plans renamed from Standard and Pro to Starter and Plus along the way. Recharge holds a 4.8 rating across 3,115 reviews, but the 1-star tail runs heavy on pricing. One March 2026 reviewer warned that Recharge will "keep raising prices on legacy customers once they know they have you trapped." Three repricings in four years make that sentiment hard to dismiss as noise.

You Need Subscriptions Native to the Platform, Not Bolted On

This is the structural alternative. Swell builds subscriptions into the core commerce platform — sold, billed, and fulfilled through the same system as everything else, with no external app to install. Mixed carts with one-time and subscription products checking out together, monthly, yearly, or custom schedules, invoicing separated from fulfillment, automatic payment retries and card-expiration notifications, and pause/resume all ship as platform features on every plan.

The fee curve is different too. Swell plans start at $29/month billed yearly, and each plan carries an annual revenue ceiling — $50K on Starter up to $5M on Unlimited — with a percentage fee on sales that applies only after the ceiling is reached, ranging from 2% down to 0.4%. That is a fundamentally different shape from paying 1.49% on every dollar from the first order onward: fees are triggered by outgrowing a plan, not by transacting at all.

Portability differs as well. Swell runs subscription payments through an encrypted card vault directly with the gateway, so switching payment gateways does not strand subscribers — and Swell's migration guide documents transferring existing tokens and card data in from gateways like Stripe, so current subscribers keep billing without re-entering cards. For a merchant staring at the Shopify Payments token process described above, that difference is the whole ballgame.

How to Reduce Your Recharge Costs

Max Out the 60-Day Trial

The trial gives two full months before Recharge's fees begin. Use it to run realistic volume — real products, real shipping charges, real mixed carts — and read the fee preview against actual orders before the meter starts. Don't count on it resetting after a reinstall — spend it deliberately.

Protect the 50-Subscriber Allowance

On the 25-50 plan, every distinct subscription customer counts toward the lifetime cap — including test customers, and deletions do not claw the count back. Teams that burn ten slots on checkout testing reach the $99 cliff ten real customers early. Test before installing, or test with a single dedicated account.

Hold Off on Plus Until the Math or the Features Demand It

Below roughly $267,000 in monthly processed volume, Plus's lower rate does not cover its higher fee. Upgrade when a gated feature earns its keep — bundles that lift AOV, SMS that saves churned subscribers — and quantify that lift against $400/month plus a 12-month commitment, not against zero.

Track SMS Segments as a Line Item

At $0.03–$0.06 per segment, Concierge SMS costs scale with both list size and message length. Shorter messages, fewer segments; targeted sends, fewer messages. Review the segment count on the invoice monthly rather than discovering it quarterly.

Audit the Invoice Against the Fee Rules

Because fees include shipping and taxes, apply to refunded orders, and can appear as multiple usage charges on a single Shopify invoice, the effective rate is worth recomputing every month: total Recharge fees divided by subscription product revenue. If that number is drifting up, refunds, shipping costs, or mixed-cart one-time items are usually why.

Plan the Exit Before You Need One

Recharge publishes a migration-away guide, and it is worth reading while leaving is still hypothetical. Export subscriptions, customers, queued charges, and payment methods from the Export Builder periodically; know that some token data lives with the payment processor, not Recharge; and if the store runs Shopify Payments, understand that tokens must be requested from Shopify Support and full card migrations require Shopify Plus. Recharge keeps processing — and billing — until the account is formally cancelled, so a planned exit is a cheaper exit. Merchants weighing a full platform move can pair this with a Shopify-to-Swell migration guide.

Final Verdict

Recharge earns its market position. It is the most feature-complete subscription app in the Shopify ecosystem, its 4.8-star average across 3,115 reviews reflects genuinely strong merchant outcomes, and the 60-day free trial is the most generous evaluation window in the category. For a Shopify brand doing moderate subscription volume that wants proven tooling with minimal build effort, Starter at $99/month + 1.49% + 19¢ is a defensible cost of doing business.

The concerns are structural, not cosmetic. The percentage applies to every dollar — shipping, taxes, refunds, and mixed-cart one-time items included — and stacks on top of processing for a combined take north of 4% before add-ons. The features growing brands need most sit behind a $499/month, 12-month commitment, with SMS metered on top. And the pricing history — new fees in 2023, legacy merchants repriced in 2024, rates raised again in 2026 — means the number a merchant signs up at is not the number they should model for year three.

The decision point comes down to volume and trajectory. Below a few thousand dollars a month, Recharge's fixed fee is the burden; at six figures a month, the percentage is. Merchants on that trajectory owe themselves the comparison between the best subscription app and a platform where subscriptions are native — because the fee curve, the API access, and the exit costs all look different when the subscription engine is part of the platform rather than installed on top of it.

FAQ

How much does Recharge cost per month in 2026?

Recharge Starter costs $99/month plus 1.49% + 19¢ per transaction, month-to-month. Plus costs $499/month plus 1.34% + 19¢ on a 12-month term, and Custom plans carry negotiated, volume-based rates under contract. New merchants who installed on or after February 9, 2026 can start at $25/month with no transaction fees until the store passes 50 lifetime subscription customers. New merchants get a 60-day free trial on Starter and Plus before fees begin.

Does Recharge charge fees on top of Shopify and Stripe?

Yes. Recharge's pricing FAQ states that its pricing comes in addition to the store's ecommerce platform, payment processor, and other applications. Its percentage applies to the total processed amount including shipping and taxes, still applies to refunded orders, and covers one-time products in mixed carts. Payment processing is separate — Stripe's standard US rate is 2.9% + 30¢ — so a Starter merchant's combined take runs roughly 4.4% plus 49¢ per order.

What was the Recharge $99/month pricing controversy?

Recharge introduced $99/month Standard-plan pricing for new merchants effective February 1, 2023, then extended it to legacy merchants — many previously paying no monthly platform fee — in early 2024, according to contemporaneous third-party reports and App Store reviews from the period. Reviews document the backlash, with legacy merchants describing monthly costs jumping from nothing to $100. In 2026, rates rose again, with the entry plan moving from 1.25% to 1.49% per transaction per third-party pricing trackers.

Can I export my customers' payment methods if I leave Recharge?

Partially. Recharge's migration-away documentation provides exports for subscriptions, customers, queued charges, and payment methods, but some token data is stored with the payment processor and must be requested from it directly. On Shopify Payments, payment tokens must be requested from Shopify Support — a one-off service that may carry a charge — and migrating full card data into Shopify Payments via a PAN migration requires Shopify Plus. Apple Pay, Google Pay, PayPal billing agreements, and expired cards cannot be migrated. Recharge continues billing until the account is formally cancelled.

Is there a cheaper alternative to Recharge?

Among Shopify apps: Bold Subscriptions starts at $24.99/month + 2%, Smartrr at $99/month + 1% of subscriber GMV, and Skio at $499/month billed annually + 1% + 20¢, as of publication. The structural alternative is a commerce platform with native subscriptions. Swell includes subscription functionality on all plans starting at $29/month billed yearly, with revenue-based fees that apply only above each plan's annual revenue ceiling — $50K on Starter up to $5M on Unlimited, with overage percentages from 2% down to 0.4% — rather than a percentage on every subscription order from day one.