What's new?


Stay ahead of the curve with updates on new features, enhancements, and fixes on the Swell platform.

Advanced user permissions for Enterprise

Enterprise plans can now manage and refine account permissions, create roles, and customize dashboard access for accounts from within the user settings.

Subscription billing and fulfillment UI support

Swell's dashboard UI now supports the ability to specify billing and fulfillment cycles independently for subscriptions.


Swell has added paysafecard to its list of supported payment gateways.

Gladly integration

Synchronize your Swell data within Gladly for customer service management.

Subscription order creation overhaul

We have streamlined subscription creation within the dashboard with the implementation of purchase options.

Subscription automated emails

Automate the notifications to your subscribers. Send out emails when a subscription is paused, resumed, canceled, and more. Also proactively let your customers know when their stored credit card is about to expire.

Subscription dunning rules

Automatically attempt to recover failed subscription payments by creating a dunning schedule where you control when and how many payment retries occur. Also, send out emails to the past due subscribers to remind them that they need to update their payment information.

Purchase options

Products can now feature both one-time purchase and subscription purchase options simultaneously. This removes the need to create subscriptions separately from the product. Overall, we've simplified subscriptions by referencing them as a purchase option under their respective product.

Subscription billing and fulfillment

Sell and fulfill on schedules that make sense to you. For example: sell an annually billed subscription that ships monthly, quarterly—or whatever you want. Define the billing and fulfillment schedules completely independent of each other.

Subscription coupon limits

You can limit promotion uses for a set amount of subscription billing cycles.


Swell now features app OAuth compatibility to directly exchange authorization codes for tokens. You will soon be able to extend your store's functionality with community-built apps.

Subscriptions activity feed

Similar to order activity feeds, subscriptions now keep track of changes with a dedicated activity feed.

Product variant price rules in the dashboard

Defining product variant price rules no longer has to be done through our Admin API. They can now be defined through the Swell dashboard.

Multi-currency price lists

We have expanded multi-currency functionality to provide more comprehensive management of currencies within your store. Some of the new features include:

  • Individual prices can be specified for each currency in addition to existing display conversion rules
  • Automatic price conversions and rounding rules for currencies
  • Ability for customers to choose from supported currencies for checkout payment

Image cropping tool

Crop and format your images after uploading them into the dashboard.

Buy X get Y discount type

Specify discounted products for customers who meet a set requirement with their purchase with this discount type.

Address autocomplete

Address fields now include an autocomplete feature to quickly and accurately populate addresses for billing, shipping, and store locations.

Convert individual customer to business customer

Existing individual customers can now be converted to business customers.

Order printout templates

Store multiple printout order templates to include the information you need for printing packing slips, gift receipts, and more.

Pause and resume subscriptions

Subscriptions support pause and resume functionalities for both customers on the front end and admin in the dashboard.

Product type selector

Choosing your product type when creating a new product provides the appropriate fields for creating a particular product type.

Google Pay and Apple Pay for Braintree

Braintree payment gateway now supports Google Pay and Apple Pay payment options during checkout.

Algolia integration

Optimize your store's search and discovery by syncing your Swell data with Algolia's search tools in this new integration.

HubSpot integration

You can now manage your Swell customer relationships and drive marketing campaigns with Swell data through HubSpot CRM and HubSpot's Marketing Hub.

Zapier integration

Leverage Zapier's platform to automate your Swell store's workflows quickly and reliably in this new integration.

Slack integration

Receive updates and fetch data directly from your Swell store through our new Slack integration.

Yotpo integration

Power customer reviews, ratings, loyalty programs, and referral incentives within your Swell storefront through our new Yotpo integration.

Maximum discount thresholds

Specify a maximum discount threshold to prevent percentage-based discounts from exceeding a particular amount on an order.

Order activity feed

Keep track of all changes in an order with the new order activity feed.

Send order invoices

Prompt customers to complete their purchases by sending them an invoice from the Orders details page. Customize your invoice template from the Notifications settings page.

New order status: On hold

Orders now have an 'On hold' status option.

Import customers from CSV

You can now import customers from CSV files the same way as products.

Custom checkout return URL

When using Swell's hosted checkout, you can now specify the "Return to store" link URL.

Origin: subscriptions

Now you can offer and manage monthly, yearly, daily, and weekly subscription services. Create and manage the service by which type works for you and your customers.

Origin: multi-language

Multi-language is now part of the Origin storefront and offers language options in the Storefront editor.

Model explorer

You can now view, organize, and interact with your store's data models. This includes store settings and custom models. Check it out from your store's dashboard under the Settings tab.

QuickPay integrations

QuickPay allows European-based stores the ability to pass transaction fees onto their customers.

Builder.io integration

Builder is a frontend building tool that connects to ecommerce platforms. Connect Swell data to Builder.io content. You can also create a custom model, component, or symbol using Swell fields.

Business customers & VAT support

Designate customers as business or individual and enable collection of business-specific fields, including VAT numbers. Visit Customer settings in the dashboard to get started.

Experts directory

With a new Experts directory, it's now easier to connect with developers and other talent that can help you realize the potential of Swell.

Performance improvements

Our engineering team has made several infrastructure upgrades and API enhancements that show improved performance in content-delivery and other areas. Their work continues as we begin another phase of upgrades over the coming months.

TaxJar integration

You can now enable TaxJar to calculate real-time tax rates across the globe and fully-automate tax compliance. Visit Integrations in the dashboard to get started.

Contentful integration

Install Swell to your Contentful account to combine product data with content. Visit the Conentful marketplace to get started.

Omnisend integration

You can now enable Omnisend to manage email marketing, SMS, segmentation and automation. Visit Integrations in the dashboard to get started.

SendGrid integration

You can now connect Swell to your own SendGrid account, giving you full control over your email sending configuration. Visit Integrations in the dashboard to get started.

ShipStation integration

You can now enable ShipStation to manage order fulfillment. Visit Integrations in the dashboard to get started.

Cart item metadata

Using Swell.js, it's now possible to store custom metadata on each shopping cart item, making it easier to track details through a custom checkout flow. While this has always been possible with the backend API, adding this ability to the frontend API by default has been a frequently requested feature.


You can now configure multiple locales to define all kinds of content in multiple languages using the Swell admin dashboard and API. Origin storefront now has a locale selector visible when more than one locale is enabled. Localizable content includes products, categories, all customer-facing settings, email notifications, and Swell checkout.

Custom frontend API permissions

Developers can now customize the frontend API permissions on each public API key, including support for custom data models. Swell.js uses the frontend API to retrieve content, and with the ability to customize permissions, it's now possible to reveal your own content fields and custom models in any frontend using this library.

Saferpay integration

Users can now enable Saferpay, a popular European payment gateway supporting a range of credit card brands, PayPal, Klarna, and more.


You can now configure multiple currencies for display in a storefront. Swell.js has new methods for currency selection, conversion and formatting, and Origin storefront now has a currency selector visible when more than one currency is enabled. In an upcoming release, we're planning to add support for setting product prices specifically in multiple currencies.

Local pickup option

You can now designate shipping services as local pickup options. When selecting a pickup service, Swell checkout will not prompt customers for a shipping address.

Bancontact integration

Users can now enable Bancontact, a flexible gateway supporting a range of popular payment methods. This integration can be configured in the Stripe payment settings once enabled.

Klarna, iDEAL integration

Users can now enable Klarna and iDEAL payment method via Stripe. These integration can be configured in the Stripe payment settings once enabled.

New visual editor

Along with our first storefront app, we're introducing a brand new visual editor that enables you to customize content, style and functionality without any code. Developers get a new git-based workflow to manage configuration, and marketers can now manage content tailor-made for their storefront.

Headless storefront apps

Today we're officially releasing Swell's first storefront app, Origin. Based on Nuxt.js and Vue, Origin can be launched on Swell without the need for custom code or hosting, and is also an ideal starting point for custom storefronts. Get started quickly without sacrificing flexibility.

  • Built with Vue/Nuxt.js for flexibility and performance
  • Fully integrated visual editor for customizing without code
  • Ability to host it anywhere (Swell, Heroku, AWS)
  • Using Swell's headless commerce API

Simpler Stripe account connection

You can now connect to Stripe without entering API keys, by clicking through Payment settings and logging in to or creating a new Stripe account. Existing connections using API keys are unaffected. If you were previously using Stripe API keys and would prefer to switch to the new connect mode, navigate to Payment settings and follow the instructions provided.

Automatic product option attributes

Swell will now automatically create and update attributes related to product options (e.g. size, color) when creating or editing products. This change will make it easier to build a multi-faceted search/filtering interface, as product options will be readily available as attributes in your storefront.

New dashboard reports

There are now several quick reports available on the Home page of the dashboard. These new views are designed to give you a quick look at the most relevant real-time information for your store. Choose which reports to display by clicking the Edit views dropdown in the top-right section of the dashboard Home page.

Klaviyo integration

You can now automatically send store events to Klaviyo. Also, we've revamped the integration page to make things easier to manage. Visit the Integrations settings under Admin section to get started.

Segment integration

You can now automatically send store events to Segment. Visit the Integrations settings under Admin section to get started.

Customer export updated

When exporting customers from the Customer list page, it will now include additional fields for their default billing and shipping address.

Customer billing edits

We've improved the way you edit and update customer billing information, giving you the ability to update the address on saved credit cards and to remove cards that the customer doesn't want attached to their account. To see the changes, go to a customer detail page and look on the right side.

Order payment method selection

You can now select any valid payment method when creating or editing an order. Previously it would only allow you to enter a credit card. In addition, we've improved the interface to make it easier to see and select a saved credit card within order payment and customer payment modals, and update a billing address as needed.

Product options update

We've combined variants and custom options into a single, more intuitive interface on the product detail page. Notable changes include:
Variant options and custom options are now just one concept: options

  • You can now de-activate options without removing them
  • New input types: Select, Toggle, Short text, Long text
  • Toggle options can now be included with variants
  • It's now easier to edit a large number of options and values

Order item cancellation

You can now cancel individual order items without canceling an entire order. Before an order is Paid, you're able to simply edit items. With this change, after an order is marked Paid, an action to cancel items will become available. Canceled items will remain visible to admins on the order detail page.

Product search by variant SKUs

You can now find any product by searching for individual variant SKUs on the dashboard product list. The ability to search for products by their variant SKU values was considered a limitation before this change.

Affirm integration

You can now enable Affirm as a payment method to offer customers quick and easy financing at checkout. The Affirm integration works like other payment methods, using your existing settings related to payment authorization and capture. The order detail page allows you to easily charge and refund Affirm payments. Visit the Integrations settings under Admin section to get started.

Mailchimp integration

You can now connect your Swell account with Mailchimp in one click. With this integration enabled, customer emails are automatically synchronized with one of your Mailchimp audience lists.

Avalara Avatax integration

We partnered with Avalara to offer real-time tax calculation at checkout for automated sales tax compliance. Once enabled, you'll see tax code fields on product and shipping views to fine tune your setup.

Deleting test records

We've made it easier to delete test customers, orders and subscriptions by adding a Delete button at the bottom of these pages. In an effort to help you avoid costly mistakes, as these actions can't be undone, you'll be prompted to enter a value to confirm your intent before deleting these records.

Product category import

You can now import product categories along with other attributes. Under a column named Categories, list each category name separated by a new line. You can indicate nested categories by separating with a > character. Categories are automatically created or linked to existing ones by comparing without case, spacing or punctuation. Example below:

First category
Second category > Child category
Even > Deeply Nested > Categories will work

Shift + click to bulk select products

You can now use shift + click to select any number of rows for bulk actions in products and other lists in the dashboard. This should enable you to make changes to many records at once much more easily.

Improved product import/export

We've made a couple of important changes to product import/export.

  • Attributes are now identified by their own distinct column
  • You can now import a subset of fields in any order
  • You can now import attribute images the same as with other product images

Introducing real-time order webhooks

You can now enable a real-time webhook to be called when carts and orders calculate shipping or taxes. This allows you to create your own custom shipping and tax calculations or return other updates to the order, supporting a wide range of interesting use cases. Configure order webhooks in Settings > Webhooks.

This feature is available on the Swell Standard plan.

Subscription with physical items to order workflow

We now support subscriptions with physical items to be fullfilled through orders, for a standard shipping workflow that occurs every time the subscription is charged. The product bundle_item field is used to define the items to be transferred to an order in this case. Payment for these subscriptions are contained in the order, so that refunds work the same way as if the customer had placed a regular order through checkout.

A subscription will link to all its orders so you can easily keep track of everything.

Add attributes when creating a new product

When creating a product, you can now add attribute values before saving. Previously the attribute list was only available on the product edit page. This change should make it easier for quick entry of new products that make use of required attributes.

Parent category product counts include sub-categories

The product count you see on the category list in the dashboard will now include products in all sub-categories. This follows the most common behavior we see merchants use in stores, where viewing a parent category will typically display products from all sub-categories.

Navigation menus for custom stores

Navigation menus are now visible when you've enabled a custom storefront, where previously it was not visible in the dashboard. This is a useful way to allow admins to manage header, footer and other menu content from the dashboard, and have it rendered in a custom store.

Standard vs custom storefront

When first creating a storefront, we now prompt users to choose between Standard (hosted by us) and Custom (hosted by you). This should make it more clear that we have first-class support for custom stores. You're still able to change these settings any time under Storefront > Settings.

Product shipping dimensions

Now you can record product shipping dimensions with new fields to on the product model and shipping tab of the product view. We found this is information to be critical for certain shipping calculations.

Note: these dimensions are not yet being passed to 3rd party carrier APIs (UPS, FedEx, etc), but we'll make that change in the near future.

Product cost tracking

There's now an option to enable product cost field in the dashboard. Go to Settings > Products and toggle it on, then find the cost field alongside list and sale price fields in the product view. Soon we'll be adding related columns to reports to show gross and net profit margins.

Click to enlarge images

When hovering over an image on product and category pages, there's now a button to enlarge it for inspection. When uploading an image it is saved in the original size (up to 10MB), and automatically re-sized on the fly when displaying as a thumbnail in the dashboard or in a storefront. With this change, you can now you can see original images without any filter applied.

Product & category content re-organized

The description field on product and category pages have been moved under a section labeled Content in order to streamline editing by bringing related fields closer together. Additionally, new content fields were added to categories (page title, meta description).

One email to rule them all

Users can now be invited to join any number of Swell stores with a single account (i.e. a single email address). Previously it was necessary to set up different accounts with a unique email address like someone+dev@example.com.

  • Users can be invited with any email address (new or existing)
  • Switch between stores under the top left dropdown menu
  • Permissions and notifications are relative to each store separately

Subscription management features

There's now an array of features in the dashboard to manage subscriptions.

You can now create plans (subscription products), view active subscriptions and invoices, add and edit invoice line items, handle payments, and more.

Adding subscriptions to the cart

It's now possible to add subscriptions to the cart. When converted to an order, it will automatically create a recurring subscription based on the plan that was added to the cart. Previously, it was necessary to create a subscription separately from the standard checkout flow, but we heard from many users that in some cases it was more convenient have it all together. Both methods for creating subscriptions are now supported.