Use Cases / DTC


Sell to retail and wholesale customers from a single storefront, or create one for each. Swell’s account-based pricing and flexible data models support selling your way.

Accelerate your launch with our headless storefront theme.

Tell your story and start selling fast, with built-in subscriptions, customer portal, and price tiering.

  • Visual editor for configuring branding, layout design, and global settings
  • Build pages the way you want with modular content blocks
  • Use purchase options to sell products as one-time or subscription orders
  • Supports multiple currencies and languages for market localization
  • Accept payments through multiple vendors from Amazon Pay to Stripe
  • Enable email marketing automation like abandoned cart sequences and upsells

The features you need to help your B2C and wholesale business thrive.

  • Variants and attributes

    Manage unique product variations with unlimited options, attributes, and variant inventory tracking.

  • Bundled products

    Increase revenue with product bundles, and track inventory for each product individually.

  • Purchase options

    Sell each product in multiple ways, with one-time pricing and multiple subscription plans.

  • Cross-sells and up-sells

    Trigger impulse buys with upsells on product pages and special offer cross-sells at checkout.

  • Localization (i18n)

    Configure multiple currencies and locales so customers can shop in their own currency and language.

  • Buy X Get Y

    Specify discounted products for customers who meet a set requirement with their order.

  • Abandoned cart recovery

    Send automated email sequences to customers with items in their cart and generate more sales.

  • Order activity feed

    When a customer faces an issue, order history provides details of every step of the order.

Connect the services you use to market, sell, and track.


Integrate with your favorite platforms

Swell has integrations with many of the tools you already use to help run your business, and we’ll prioritize new ones for enterprise customers.


Easy setup for popular payment gateways

Process payments with multiple gateways using our APIs or hosted checkout. Store card details in our PCI-compliant vault for more flexibility.

Swell has been like a spring for Spinn, allowing us to efficiently grow and scale.

Roderick de Rode, Spinn Coffee

Take ecommerce to the next level with Swell