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  • Merchandising

  • Operations

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  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

Documentation

  • Quickstart

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  • Frontend API reference

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    The latest industry news, updates and info.

  • Customer stories

    Learn how our customers are making big changes.

  • Become a partner

    For agencies creating innovative commerce experiences.

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For DTC

Direct-to-consumer

Sell to retail and wholesale customers from a single storefront, or create one for each. Swell’s account-based pricing and flexible data models support selling your way.
Origin Theme – 01
Origin Theme – 02
Origin Theme – 03

Accelerate your launch with our storefront and visual theme builder.

Tell your story and start selling fast, with built-in subscriptions, flexible products, customer portal, promotions, and much more.
Origin Storefront App
  • Create your own experience using our visual theme editor
  • Build pages the way you want with modular content blocks
  • Use purchase options to sell products as one-time or subscription orders
  • Supports multiple currencies and languages for market localization
  • Accept payments through multiple vendors from Amazon Pay to Stripe
  • Enable email marketing automation like abandoned cart sequences and upsells

The features you need to help your B2C and wholesale business thrive.

See all platform features
  • Variants and attributes

    Manage unique product variations with unlimited options, attributes, and variant inventory tracking.

  • Bundled products

    Increase revenue with product bundles, and track inventory for each product individually.

  • Purchase options

    Sell each product in multiple ways, with one-time pricing and multiple subscription plans.

  • Cross-sells and up-sells

    Trigger impulse buys with upsells on product pages and special offer cross-sells at checkout.

  • Localization (i18n)

    Configure multiple currencies and locales so customers can shop in their own currency and language.

  • Buy X Get Y

    Specify discounted products for customers who meet a set requirement with their order.

  • Abandoned cart recovery

    Send automated email sequences to customers with items in their cart and generate more sales.

  • Order activity feed

    When a customer faces an issue, order history provides details of every step of the order.

Connect the services you use to market, sell, and track.

Swell Integrations
Integrations

Integrate with your favorite platforms

Swell has integrations with many of the tools you already use to help run your business, and we’ll prioritize new ones for enterprise customers.

Payments

Easy setup for popular payment gateways

Process payments with multiple gateways using our APIs or hosted checkout. Store card details in our fully encrypted vault for more flexibility.

Swell Payments

“Swell has been like a spring for Spinn, allowing us to efficiently grow and scale.”

Roderick de Rode — Spinn

Take your brand to the next level

Create a store

Next-level commerce for everyone.

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