What's new at Swell?

We launched Token Login

Token login lets your customers access your Swell-hosted account without needing to log in twice. This is useful for merchants who have an existing third-party user authentication service and want to use it in their Swell store.

Learn about Token Login

We added new integration partners

We're growing our partner ecosystem with the latest apps, tools and popular services for you to level up your Swell store.

Our latest integration partners include:

• ShipStation — all-in-one shipping solutions
• Plasmic — visual page builder
• Affirm — simple financing at checkout

See our integrations roadmap

We made it easier to update themes

You can now ensure your Swell storefront theme has the most recent improvements and fixes by updating it to the latest version directly from the dashboard.

An update is available when a purple dot appears beside the theme version number. Selecting the version number displays a modal, where you can learn about the latest improvements and fixes and decide if you want to start the update.

Learn about theme updates

Update storefront themes directly from the Swell dashboard

We ran webinars to help you make the most of headless

How has ecommerce evolved, and what can you do to get ahead of competitors? How does site speed help you drive revenue? We teamed up with leading companies BWG and Half Helix to answer these questions and more.

Replay the webinars below or download the PDF guides.

Swell x BWG: How a flexible platform is your secret weapon to increasing revenue

• How site speed impacts the CX and how a flexible platform can support at each stage.
• How to create a delightful customer experience, from both the marketing and CX perspectives.
• How a flexible platform can open new revenue opportunities.

Watch webinar

Swell x Half Helix: How to harness the power of headless for your brand

• How consumer expectations have changed and how you can keep up
• The pitfalls of traditional monolithic commerce platforms
• The benefits of going headless and why customization is key to staying ahead of the curve

Watch webinar

We partnered with top ecommerce agencies 

Red Antler, Underwaterpistol, CodeClouds and more of the world’s leading agencies have joined as Swell partners to drive best-in-class ecommerce experiences for your brand.

Curious which agency is right for you? With Swell’s professional services consultation, we’re able to dive into the specifics of your project and pair you with the right agency to support.

Explore our agency partners

We explored what comes next after Composable

Composable commerce is setting a new standard for the ecommerce industry – but for small-to-medium businesses, it can remain just out of reach due to steep costs and complexity.

Swell co-founder and CEO Eric Ingram and early headless pioneer Adam Sturrock explore a new concept that can lower the barriers to headless. It's called HALO.

Read more