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  • Merchandising

  • Operations

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  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

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Alternative / BigCommerce

Customize everything in a fraction of the time

Big Commerce is an established player in the ecommerce space, but building a unique brand experience on the platform can be difficult and expensive. Swell’s native features for popular business models like subscriptions and powerful headless architecture empowers brands to build unique shopping experiences at scale.

SwellBigCommerce
  • Custom checkoutvsLimited custom checkout support
  • API-first with access to everything in your storevsLimited API access
  • Flexible database schema to define your own modelsvsNo option to define models
  • Add custom fields on models from orders to productsvsLimited custom fields
  • Built-in subscriptions (with any gateway)vsRequires an app with additional fees for recurring payments
  • Native multi-language supportvsRequires an app with additional fees for multi-language

Four reasons to choose Swell over Big Commerce

Checkout customization

Checkout customization

Swell

Swell’s powerful cart APIs let you sell your way. Retain full control over your checkout and build it exactly as you want so that it’s optimized for your business and brand.

BigCommerce

Big Commerce does not permit full checkout customization. The checkout’s underpinnings cannot be changed and it’s necessary to conform to the SDK's model of the Checkout API.

Native subscription ecommerce

Native subscription ecommerce

Swell

Swell offers a fully-integrated subscription solution. Sell any physical or digital product as a subscription without paying additional fees and manage everything from one back end.

BigCommerce

Big Commerce requires third-party apps for recurring payments, which incurs additional fees that increase total cost of operations and creates a separate data source.

API structure

API structure

Swell

Swell offers a simplified approach to APIs. Swell leverages MongoDB, which enables developers to use the same Mongo Operators and Aggregation functions frequently used for querying and filtering.

BigCommerce

Big Commerce has a much more complex API structure split between storefront and admin.

User interface

User interface

Swell

Swell’s UI was designed with developers, growth leads and administrators in mind to make the process of building and managing an online store easier and more flexible.

BigCommerce

Big Commerce isn’t as easy to use and takes more time to implement and manage.

Why you’ll love Swell

Get the features you want out-of-the-box

  • Create multi-level navigation menus (mega navs)
  • Sell any product as a subscription and enable mixed carts
  • Start selling fast with a hosted checkout or build a custom checkout system
  • Get bulk and bundling solutions to sell B2B like it’s DTC

Build on your own terms

  • Launch fast with our starter kits or build a completely custom storefront
  • Code in any language and get native multi-language support
  • Control conversion of multiple currencies and sell worldwide
  • Create as many products and variants as you want

Scale when you’re ready

  • Reduce external costs with built-in features and integrations
  • Add new capabilities to your system with custom data models
  • Introduce new sales models and features with ease

How moving from Big Commerce to Swell transformed THE RAYY

Originally launched on BigCommerce, THE RAYY’s online store eventually became too challenging to manage. The brand’s unique product modeling needs required a powerful solution that only headless technology could offer.

Read the case study

Swell’s flexible architecture has enabled Monogram to build unique ecommerce solutions for our clients. The availability of all the necessary data points in one single API call is truly powerful.

Claudio Christian Fofiu, Director of Technology & Partner at Monogram

Take your store to the next level with Swell

Contact us

Next-level commerce for everyone.

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