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  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

  • Users

    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

  • Fulfillment

    Ship from multiple locations, track inventory, and split shipments.

  • Reporting

    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

  • Checkouts

    Use our hosted checkout, integrate with a partner, or build a custom flow.

  • Payments

    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

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Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

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Press room

Swell is a commerce platform that gives developers, agencies, and merchants around the world the tools and infrastructure to sell the way they want. We're trusted by over 1,000 users and counting.

From new startups to large enterprises, Swell's customizable backend enables the creation of innovative shopping experiences today, while offering unmatched flexibility that allows merchants to scale tomorrow.

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Press mentions

  • Aug 31, 2022
    Helping Swell’s merchants provide unparalleled ecommerce experiences

    Vercel

  • Jul 22, 2022
    Subscriptions are here to stay: here’s how ecommerce businesses can leverage recurring payments

    CIOReview

  • Jun 27, 2022
    Which e-commerce platform should you choose in 2022?

    Gorrion

  • Jun 06, 2022
    Plasmic partners with Swell to visually build ecommerce sites of the future

    Plasmic

  • May 31, 2022
    Bonfire Ventures secures $230m for two new B2B funds

    TechCrunch

  • Jan 21, 2022
    Swell raises $20M to “set a new standard” for ecommerce

    PR Newsire

  • Jan 14, 2022
    Swell takes in $20M to develop more adaptable headless commerce infrastructure

    TechCrunch

  • Mar 27, 2021
    Headless commerce startup Swell raises $3.4 mil

    TechCrunch

From our blog

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Customer payment management

Apr 30, 2024

Customer stories

More stories →
Swell simplified the transition from offline to digital by empowering Infinitas Learning to create an intuitive shopping experience for traditional educators and parents.
Deltologic, a technical agency based in Berlin, chose Swell to build Wunderpen’s storefront so they could streamline the purchase experience, easily manage order information, and connect to the existing ERP.
Spinn created a DTC marketplace linked to a mobile app and IoT brewer, allowing customers to purchase the coffee they want, on the ordering schedule of their choice — all powered by Swell.
Velobici used Swell to create a more efficient product management system and easily bundle products to streamline operations and increase sales.

Next-level commerce for everyone.

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