Product
Merchandising
Operations
Building
Integrations
Products
Powerful modeling and versatile presentation of your entire catalog.
Subscriptions
Sell recurring physical and virtual products alongside one-time offerings.
Discounts
Get the sale with coupons, BXGY promotions, and automatic discounts.
Wholesale
Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.
Content
Manage all your products content through the admin dashboard.
Users
Multi-store admin accounts and role-based permission controls.
Customers
Manage customer info, generate reports, and see buyer activity.
Orders
Edit orders anytime and get the right information for smooth fulfillment.
Fulfillment
Ship from multiple locations, track inventory, and split shipments.
Reporting
Monitor your store's performance to ensure you have visibility across the business.
Storefronts
Swell storefronts are fully customizable, allowing you to create just the right experience.
Checkouts
Use our hosted checkout, integrate with a partner, or build a custom flow.
Payments
Connect multiple gateways simultaneously, store cards, and split payments.
Internationalization
Go global with region-specific languages, pricing, and payment methods.
Connect with 40+ services for marketing, payments, fulfillment, automation, and more.
Direct-to-consumer
Tell your story and give customers a unique shopping experience
Sell personalized subscription bundles, memberships, and one-time items together
B2B/B2C
Support retail and wholesale customers from one catalog and dashboard
Marketplaces
Create a B2B or B2C marketplace with multi-vendor carts and split payouts
Spinn Coffee
Smashing magazine
Infinitas Learning
Quickstart
Backend API reference
Frontend API reference
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GitHub
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Help Center
The latest industry news, updates and info.
Customer stories
Learn how our customers are making big changes.
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API Status
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Bautista Virtual Rockstar2
Webhook Tester
Preview real webhook payloads for any record — no server needed.
Marketplace Imagery Repro
QA repro for marketplace imagery from app assets
