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  • Products

    Powerful modeling and versatile presentation of your entire catalog.

  • Subscriptions

    Sell recurring physical and virtual products alongside one-time offerings.

  • Discounts

    Get the sale with coupons, BXGY promotions, and automatic discounts.

  • Wholesale

    Sell B2B like it's DTC, along with volume pricing, customer groups, and invoicing.

  • Content

    Manage all your products content through the admin dashboard.

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    Multi-store admin accounts and role-based permission controls.

  • Customers

    Manage customer info, generate reports, and see buyer activity.

  • Orders

    Edit orders anytime and get the right information for smooth fulfillment.

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    Ship from multiple locations, track inventory, and split shipments.

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    Monitor your store's performance to ensure you have visibility across the business.

  • Storefronts

    Swell storefronts are fully customizable, allowing you to create just the right experience.

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    Use our hosted checkout, integrate with a partner, or build a custom flow.

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    Connect multiple gateways simultaneously, store cards, and split payments.

  • Internationalization

    Go global with region-specific languages, pricing, and payment methods.

No-code integrations

Connect with 40+ services for marketing, payments, fulfillment, automation, and more.

See all integrations →

Use Cases

  • Direct-to-consumer

    Tell your story and give customers a unique shopping experience

  • Subscriptions

    Sell personalized subscription bundles, memberships, and one-time items together

  • B2B/B2C

    Support retail and wholesale customers from one catalog and dashboard

  • Marketplaces

    Create a B2B or B2C marketplace with multi-vendor carts and split payouts

Customer Stories

  • Spinn Coffee

    A coffee revolution sparked by a connected machine and marketplace

  • Smashing magazine

    Global tax and shipping for complex product bundles

  • Infinitas Learning

    Delievering leading educational experiences in Europe

All customer stories →

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Blog

Partner spotlight: GraphCMS

We’re partnering with GraphCMS to bring infinite flexibility to innovative commerce brands through intuitive, API-first architectures.

May 01, 2022

We’re partnering with GraphCMS to provide best-in-class solutions targeting user experience and modular tech stacks.

Through our partnership, we’ll provide merchants with unparalleled flexibility as composable architectures harmonize all systems – frontend, backend and services – without all of the work and maintenance of a custom or monolithic solution.

GraphCMS' GraphQL Content APIs and novel approach to external data sourcing focus on the ability to build resilient digital products in an API-first and composable manner.

A perfect compliment to Swell’s powerful headless backend, which includes native features like Subscriptions and Multi Store. Together, GraphCMS and Swell can serve as the backbone for API-driven solutions in the modern era of commerce.

About GraphCMS

GraphCMS is the first headless content management and federation platform for Enterprise customers. With the industry's most versatile GraphQL Content APIs and a novel approach in external data sourcing via API extensions, GraphCMS enables use cases beyond simple headless CMS' capabilities.

Enterprise customers see GraphCMS as a database highly optimized for structured content while giving content operators the tools to build their ultimate content pipeline.

Currently enabling teams from over 50,000 organizations including Telenor, Burrow, Gamescom, and Shure to build tomorrow’s omnichannel digital experiences at scale, GraphCMS is developed by GraphCMS GmbH and headquartered in Berlin, Germany.

John Henn, Head of Partnerships, GraphCMS said:

“We’re pleased to be formalizing our relationship with Swell. We’ve seen an incredible approach to modern commerce from their team, and see lots of potential in joint solutions with GraphCMS and Swell. We look forward to working on some great projects together in the near future."

To learn more about working with GraphCMS and Swell on your next project, get in touch with us.

Next-level commerce for everyone.

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