Swell raises $20M to accelerate headless ecommerce for everyone

Future-proof your business with headless ecommerce.

Get started fast with APIs, storefronts, and an intuitive dashboard. Whatever your business model or shopping experience—Swell is ready to grow with you.

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Illustration of Swell use cases and dashboard UI

Endless flexibility and customization.

Modern dashboard

Manage everything from our intuitive dashboard.

Good user experience isn't just for your customers. Our dashboard makes work more enjoyable: simple for new users, and customizable for power users.

Product modeling

Configuring product options is fast and easy.

Manage your product variations including size, color, add-ons or personalization with the flip of a switch. No more plugins or complex code, just your product options, the way you want them.

Custom checkout

Build completely custom checkout flows.

Checkout is one of the most important parts of the customer experience. Thanks to our powerful APIs, you can create any shopping experience you can imagine.

Made for developers

Create the future of ecommerce, today.

Headless storefront themes

Get all the benefits of headless, without starting from scratch. Swell supports several frameworks and providers for creating editable storefronts with modern frontend tooling.

Webhooks for everything

Develop sophisticated applications based on system events, including on custom models.

Perfect for JAMstack

Use our clientside JS library for building shopping experiences with your favorite web framework, and node SDK for custom backend functions.

Fully managed infrastructure

Our edge caching, global CDN, and auto-scaling API services adapt to handle busy promotional periods and bulk content updates.

Customizable data models

Keep all of your data together. Add fields to standard models and create new ones to handle your unique content and business logic.

Monthly API Requests
API response time (avg)
Webhooks sent

Launch fast, and stay ahead of the curve.

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  • Build fast with headless themes

    Create sophisticated experiences fast with less resources. Start with a storefront theme and focus on what makes your business unique.

  • Advanced features out of the box

    Increase revenue with native features like customer groups, subscriptions, and headless storefronts.

  • Scale without stress

    Swell's autoscaling servers and global CDN mean you can grow faster with a small team at a fraction of the cost.

  • Wholesale and B2B

    Sell to retail and business customers from one catalog. Set up bulk pricing tiers and account-specific pricing.

  • Awesome developer experience

    Developers can clone our storefronts, use their preferred stack, and have a Git-based workflow.

  • Built-in integrations

    Connect payment gateways including Stripe, Braintree, and PayPal. Improve your workflow with Mailchimp, Zapier, Slack, Algolia, and ShipStation.

Get started today