Case studies / Spinn

A fresh coffee brewing experience for the digital age

Inventing a whole new brewing technology wasn't enough for Spinn. Their sleek countertop machine also connects to a marketplace of 400+ independent roasters and orders coffee beans for you.

The brief

Spinn's brand promise is endless fresh coffee at home, brewed exactly how the drinker likes. To deliver, they needed a two-sided marketplace with a seamless ordering experience. The solution would have to:

Integrate with their WiFi-enabled coffee brewer via the Spinn mobile app for automatic ordering

Present 1000+ coffees efficiently and help customers choose the right ones for their taste

Provide a backoffice experience for vendors which felt completely integrated, with features for managing products, orders, and promotions

Allow manual and automatic purchases on a one-off, recurring, or ordered-when-needed basis

Swell has been like a spring for Spinn, allowing us to efficiently grow and scale our business

Roderick de Rode Spinn

The solution

A fully integrated marketplace with clear onboarding and vendor requirements for coffee roasters, and a seamless ordering and delivery experience for customers.

A complete ecosystem for owners of the Spinn coffee brewer

Spinn envisioned a marketplace reminiscent of Amazon, where they could sell their patented coffee machine alongside a rich selection of coffees from independent rosters.

A handsfree, supplier-driven product management system

Roasters upload coffees for sale with detailed information like tasting notes, origin, flavor profile, and a brewing recipe. Vendors and their products only become visible after approval.

A fully-integrated marketplace, linked to Spinn’s mobile app and IoT brewer

Customers select the coffee they want, with filters for roast, flavor, and origin. Scanning the bag programs that coffee's recipe into the machine, and coffee is automatically ordered when the machine detects that it's running low.

Subscription payments functionality

For Spinn's customers, coffee is a daily (and sometimes hourly) ritual, so they wanted to offer a membership option with free shipping like Amazon Prime. In any case, customers can use recurring and automatic ordering to ensure they never run out of joe.

Hassle-free payments via Stripe Connect

Working with 400+ vendors and thousands of customers, Spinn’s marketplace needed an easy way to handle split payments. Swell uses Stripe Connect, enabling Spinn to easily onboard vendors and take a cut on all coffee orders.