Introducing Swell

We're rebuilding the ecommerce stack for the next generation of experience-driven brands

What we’re building

An intuitive admin for ops people to manage content and commerce all in one place

Headless themes that enable creativity without developing from scratch

The last ecommerce platform you'll ever need, no matter how big you are

How we got here

We built several million-dollar ecommerce businesses, but existing platforms always forced us to compromise between getting to market fast and providing a unique customer experience.

2017

Swell kicks off product development with the aim to make entrepreneurship more creative and accessible to everyone

2018

Swell launches in stealth with a small group of entrepreneurs

early
2019

Eric is joined by co-founders Mark, Dave, and Joshua to accelerate company growth

mid
2019

The global team expands covering sales, marketing, product, design, and customer support

late
2019

Startups and enterprises such as Spinn, Nowvac, Great Heights, and Infinitas are launched on Swell

2020

With the backdrop of a global pandemic, Swell launches publicly to democratize creative ecommerce experiences