Introducing Swell
We're rebuilding the ecommerce stack for the next generation of experience-driven brands
What we’re building
An intuitive admin for ops people to manage content and commerce all in one place
Headless themes that enable creativity without developing from scratch
The last ecommerce platform you'll ever need, no matter how big you are
How we got here
We built several million-dollar ecommerce businesses, but existing platforms always forced us to compromise between getting to market fast and providing a unique customer experience.
2017
Swell kicks off product development with the aim to make entrepreneurship more creative and accessible to everyone
2018
Swell launches in stealth with a small group of entrepreneurs
early
2019
Eric is joined by co-founders Mark, Dave, and Joshua to accelerate company growth
mid
2019
The global team expands covering sales, marketing, product, design, and customer support
late
2019
Startups and enterprises such as Spinn, Nowvac, Great Heights, and Infinitas are launched on Swell
2020
With the backdrop of a global pandemic, Swell launches publicly to democratize creative ecommerce experiences