Ready for any business model
Swell's robust API gives you incredible creative freedom. Start with one of our pre-built storefront themes, or build your own using our developer tools.
Ready-to-go themes to accelerate your growth
Swell themes give you a first class ecommerce website from the get-go. Plug in your data and you're ready to start selling. Take a theme and make it yours with our storefront editor.
Visual storefront editor
Through the storefront's editor, you can manage various aspects of your storefront design:
- Visual styles and global settings
- Add and rearrange pages and their contents
- Define product and category page content
- Add multi-language localizations
A solid foundation for any B2C store, Origin provides powerful features with a minimal aesthetic. Take what you need and make it your own—without having to start from scratch.
- Promotions and coupons
- Multiple currencies and locales
- Customer account portal
- Physical and digital subscriptions
Horizon (coming soon)
Take full advantage of Swell's native subscription features and recommend products or variants based on customer answers to a series of questions.
- Suggest products with quizzes
- Premium subscription options
- Subscription management
- Custom checkout
Leverage our multi-language and currency options to sell internationally.
- Localize content fields within your storefront
- Set a fallback locale for your content
- Display prices in multiple currencies
- Establish price rules for each currency
Our dashboard provides everything you need to manage your store.
- Track metrics with dashboard reporting tools
- Create and manage products, subscriptions, and promotions
- View and update customers and orders
- Define shipping rules and sync payment gateways
- Integrate our 3rd party services and apps
Swell offers entry points for a variety of experience levels. Whether you're new to headless or a seasoned developer, we've got the tools you'll need to successfully launch your store.