Customers / Nowvac

A marketplace that gets customers pumped

Nowvac is leading the industrial and scientific vacuum industry into the future with a transparent B2B marketplace that proves buying high-end vacuum tech doesn't have to suck.

B2BMarketplace Custom fieldsBackendIntegrationsInventory


Industrial vacuums




Pricing in USD


Nowvac is a manufacturer of industrial vacuums. They offer a wide range of products, including portable, stationary, and central vacuum systems for various industrial applications. Nowvac's industrial vacuums are designed to efficiently collect and remove dust, debris, and other contaminants from production lines, warehouses, and other industrial environments. Nowvac also provides custom solutions to meet specific customer needs and offers comprehensive after-sales support, including maintenance, repair, and technical assistance.


Previously, Nowvac used SAP Hybris as their e-commerce platform. They switched to Swell in order to create a B2B marketplace for vendors of specialized industrial and scientific vacuum equipment, allowing them to reach a vast and untapped customer base. One of the challenges Nowvac faced with SAP Hybris was the complexity of the platform, which made it difficult for their team to build customized solutions that fit their specific needs. Additionally, SAP Hybris required extensive technical expertise to operate and maintain, which resulted in high ongoing support and development costs.

Nowvac’s goal was to provide an Amazon-like marketplace experience that caters to the unique buying journey for advanced vacuum tech, with flexible product data modeling to meet the specific needs of highly specialized products.


Swell has enabled Nowvac to transform into a modern B2B marketplace that seamlessly integrates with their inventory and product information systems. This integration has enabled Nowvac to provide a better user experience for their customers and has equipped them with the tools they need to succeed in the future.

Streamlined operations with extensible API

A multi-vendor marketplace requires custom data models and user interfaces. Swell’s API allows vendors to manage their own data models without hiring database admins or infrastructure maintenance conflicts.

Critical PIM system integration for easy product management

A lot of products means a lot of data. Nowvac was able to seamlessly integrate an adaptable product information management (PIM) system with Swell, allowing their network of vendors to access and update their product information anytime, anywhere.

Less time to launch, using out-of-the-box features

Through knowledgeable account managers and technical support, Swell was able to support Nowvac and together build and launch their marketplace in 3 months, compared to their previous 12-month struggle to launch.

Complex multi-vendor marketplace features

Nowvac had a complex ecommerce vision that involved managing vendors, products, outside integrations, split payouts, and more. Swell was able to provide a comprehensive solution that addressed all of these needs in one platform, enabling Nowvac to engage their community exactly as they envisioned.

Responsive, ongoing support

As a company with a startup mentality, Nowvac often faces tight timelines and changes in direction that require agility and flexibility. The Swell team has been instrumental in providing ongoing, meaningful support to Nowvac, answering questions and enabling them to adapt their marketplace quickly and efficiently.

It’s important to have something scalable but we didn’t want to build it from scratch.