Case studies / Smilo

Bringing up baby

Five passionate parents spent the last decade using their engineering and medical expertise to design advanced baby essentials for other retailers. It was time to go direct.

The brief

With over 50 U.S. patents and 30 million units sold through major retail brands like Target and Babies R Us, Smilo was ready to bypass the middleman with their best-in-class baby products.

To connect directly with eager parents, the company needed a versatile, customizable ecommerce platform.

Organize a diverse selection of baby products into a smooth shopping experience that’s both user-friendly and on-brand, from landing page to checkout

Bundle related products to capture more sales

Integrate with ShipStation, Smilo’s third party shipping fulfillment partner

Accept payments through both Amazon Pay and Stripe

Design advanced marketing campaigns, from coupons to rules-driven promotions

Enable email marketing automation like abandoned cart and upsells

The solution

Smilo joined forces with Swell to bring their unique products to life through a fully customized, branded storefront.

A custom brand experience in a stylish online shop

An eye-catching, fully-branded ecommerce experience that’s uniquely Smilo from end to end, whether customers are browsing or checking out. Swell organized a mashup of baby products into an intuitive design, making the Smilo shopping experience as easy on users as it is on the eyes.

Product bundling to increase revenue

Smilo’s extensive and varied product selection could be overwhelming to customers. Swell made it easy for Smilo to simplify choices for their customers by recommending related products and highlighting package deals.

Next-level marketing strategy

Smilo wanted to be strategic with their marketing tactics, and with Swell, it’s almost automatic. From category-specific discounts to multi-tier abandoned cart emails, best practices for ecommerce are all built-in features, with no plugins or extra costs.

Simple shop management

With their long and ever-growing list of inventory, Smilo has a lot of product information to manage. With Swell’s bulk editing features, Smilo can now create new products, set inventory and pricing, or enable discount codes with just a few clicks.

Seamless payment collection from Stripe and Amazon Pay

Checkout can be the make-or-break point for ecommerce stores. Swell enables Smilo’s to integrate with both Stripe and Amazon Pay so customers can use their preferred payment method.

No-worries order fulfillment

Smilo didn’t have an operations team for order fulfillment and shipping, so they needed their ecommerce to integrate with their third party shipping vendor. Swell enabled seamless integration of Smilo’s new storefront with ShipStation.